DESIGN | Showroom style
Showroom of the month
House of Rohl, Chelsea Harbour
The new House of Rohl showroom blends four brands under one roof - Victoria and Albert, Perrin and Rowe, Shaws of Darwen and Riobel – in a light and modern space
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t the start of 2021, this space was actually two separate showrooms – one for bath
and sanitaryware brand Victoria and Albert and another for brassware brand Perrin and Rowe. However, the new House of Rohl showroom in Design Centre, Chelsea Harbour, now puts the two brands alongside Shaws and Riobel. The design process began in January
with renovation work starting in March. The showroom was fully opened at Design Centre, Chelsea Harbour’s Focus event in September. With their artisan roots the four brands – which are all owned by American company Fortune Brands – blend seamlessly together. To highlight how they complement each other, the showroom features a series of displays focused on one brand alongside areas where two or more brands are placed together; for example, a run of Shaws sinks matched with Perrin and Rowe taps. The more focused areas try to highlight the vast range of products in each brand portfolio without mking it feel cluttered. Jessica Shimwell, showroom and events manager at House of Rohl, says: “All our brands are different, with some being more traditional and some more modern, but they all complement each other. Also, they’re not competing against each other either.” With all the brands complementing each
other, it creates a seamless flow to the showroom, even when bathroom products are displayed next to kitchen sinks – it all
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feels like they belong together. Nigel Palmer, marketing director at Victoria + Albert Baths explains: “Individual brands have their own story, materials and manufacture, but that can be specified together to magnificent effect.” The main display near the showroom entrance showcases the new Victoria and Albert colour collection of baths; moving to the left are more baths and brassware from Perrin and Rowe. Continuing with the bathroom theme, close by is a display of brassware from contemporary Canadian brand, Riobel. The back left of the showroom is a kitchen display area with Shaws sinks. There is also a meeting space where designers can host clients. Moving around, the rest of the showroom, which is more open, has a wider selection of Victoria and Albert baths and brassware from Perrin and Rowe and Riobel. The central console displays can be pushed aside to create an open space for events such as preentations and forml dinners. Palmer explains the choice of sets within the space: “We have designed our displays to offer inspiration, as well as allowing for easy comparison of products and finishes. We have one ‘full room set’ as an example of how good the products can look in a fully-finished space, but generally we have smaller product sets which are quick and easy to update. Colour and finish have become central to our brands, as the demand for more personalised spaces has grown, and we have used these to create drama across the showroom against a fairly neutral backdrop.”
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6. · November 2021
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