PWS | ADVERTISEMENT FEATURE
New product launch Brought to you by kbbreview magazine…
style with Outline
WS understands that today’s consumers want to add that personal touch to their kitchen. Its new Outline collection of bespoke integrated handles combines beauty, practicality, durability and craftsmanship to help designers create that dream kitchen in what PWS says is a first for the independent sector.
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After extensive research and development, PWS has created a collection that can be combined with its most popular door families, in both classic and modern styles, to offer more than 2,500 design possibilities.
The new range of handles offers consumers the look and feel of a bespoke, premium kitchen at an affordable price. The new collection is supported by an easy-to-use online ordering platform, a digital configurator and a comprehensive suite of trade marketing materials, including a brand new consumer brochure. “With over 2,500 design possibilities, Outline provides an opportunity to enter a growing area of the market, stand out from the crowd and create unique kitchens, tailored to a
November 2021 ·
consumer’s individual taste and needs,” says PWS product designer Laura Vaillant. “By building on our existing door families, rather than developing a completely different door range, it ensures our customer base will feel confident and at ease when designing with Outline, as they will already have a product they know and love as a starting point.” The Outline collection comes in four variations: Portal, Edge, Channel and Extended Channel. Portal offers a circular, Scandi-inspired handle format that pairs perfectly with a modern kitchen, combining a retro vibe with a timeless shape that offers optimal grip. Edge is subtly sculpted into the perimeter of the door and suits traditional as well as modern homes and creates an inviting and unified appearance.
Channel, with its linear appearance and subtly rounded edges provides a sleek, contemporary feel with great ergonomics, while the bold, geometric shape of Extended Channel gives it an ultra-modern appearance influenced by German design. Functional yet adventurous, it is ideal for the modern-day householder.
For more information on PWS Outline, please call the sales and service department on 01325 505599.
www.pws.co.uk/outline
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Get a grip on
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