NEWS | Round-up
Cubico to invest £5m in HQ and distribution hub creating 150 jobs
YORKSHIRE-BASED BATHROOM products supplier Cubico has announced that it
is ploughing
£5 million in a new purpose-built HQ and distribution hub. It plans to move from its current base in Birstall to the new 330,000sq ft facility at Calder Park, Wakefield, next year, which will create between 100 and 150 new jobs and coincide with the launch of hundreds of new bathroom and tile products. The current capacity at the Birstall site is 7,000 pallets, with no dock levellers. The new Calder Park facility will have space for 58,000 pallets with 32 dock levellers. Cubico will also double its fleet of 22 vehicles to improve its delivery service to clients. As part of its £5m investment, the new facility will get £2m worth of racking, £750,000 worth of Very Narrow Aisle (VNA) trucks, a state-of- the-art sprinkler system, forklift trucks and other specialist equipment. It will also invest in a new picking system to improve accuracy and speed.
Cubico founder Craig Waddington said: “This HQ move has been 12 months in the making. Our current Birstall HQ has served us well but, in truth, we outgrew it a long time ago. It’s incredible, and a testament to our warehouse team, that we’ve managed. Our stock has been spread across four smaller warehouses, which has been a logistical challenge.” He added: “Our new site is 18m high at the eaves and we will have 32 dock leveller doors – meaning that
Vitra launches designer bathroom range with Tom Dixon
VITRA HAS unveiled the latest addition to its portfolio of designer collaborations. The new Liquid range was designed with British designer Tom Dixon and is part of Vitra’s programme of working with world- renowned designers. It is Dixon’s first ever bathroom range. Dixon said he took inspiration from Victorian bathrooms and elements of pop art to create a range that includes sanitaryware, furniture, taps, tiles, shower systems, and accessories. “I like the feeling of permanence in Victorian bathrooms, with their big chunky taps and fat tubes,” said Dixon. “It’s an aesthetic that’s closely connected to a whole tradition of British engineering and influenced the development of the bathroom.” The range also includes distinctive wall tiles, available in five designs and with colour options of white, black, grey, sage green and ecru. Vitra says the tile designs reflect ripples in the water and patterns inspired by the classic U-bend, featuring embossed dots and waves that can be creatively configured. Vitra UK managing director Levent Giray said: “We are delighted to introduce
Tom Dixon’s innovative and contemporary collection as part of our ongoing collaboration with world-renowned designers. Our manufacturing, design and innovation capabilities have ensured that there is a unity to the breadth of Liquid, the Vitra x Tom Dixon collection. At a time when there is a greater emphasis placed on the bathroom space, this cohesive collection has a generosity of design that will sit comfortably in both domestic and professional environments.” Dixon joins designers including Ross Lovegrove, Sebastian Conran, Arik Levy,
Terri Pecora and Claudio Bellini, each of whom has collaborated with Vitra to create bathroom ranges.
16 · November 2021
our fleet of vehicles can drive straight up to the warehouse ready to be loaded quickly and efficiently. It will also significantly increase our stockholding, which is important with the current global shipping disruptions. Independent showrooms will absolutely benefit, as it will improve our customer service levels and allow us to double our own fleet of delivery vehicles – which is absolutely key to offering a reliable and consistent service.” Cubico, which was founded by
Waddington in 2012, said that as the new site is not far from its Birstall base and so all office staff can be retained. Waddington added: “At a time when
others are asking staff to permanently work from home, and are closing bricks-and-mortar centres, we are proud to be expanding our footprint and securing jobs for people, while increasing our range of bathroom and tile products.”
The new site is owned and is being developed by Tungsten Properties.
Miele doubles media spend with new autumn TV ad campaign
APPLIANCE MANUFACTURER Miele has announced its ‘Quality Ahead of its Time’ TV advertising campaign for this autumn. The campaign is said to double its media spend for 2021 and quadruple its spending in previous years. Airing until November
26, the
national television campaign will run on a variety of TV channels and social media platforms.
This campaign has already debuted on digital platforms earlier this year, with its first phase achieving more than 71 million impressions online. The TV campaign is intended to drive awareness of the brand and focuses
on its core values of
craftsmanship, performance and sustainability. It centres around Miele’s 120-year heritage in building high-
quality, premium appliances, most of which the company says are designed to last for 20 years. Miele worked with renowned creative director Dan Tobin Smith to produce its photographic content. Miele GB marketing director Helen Pyman said: “Our modelling and research shows that TV is still the most effective medium to drive brand awareness for Miele in the UK. This fourth-quarter campaign more than doubles our media investment for 2021, which is quadruple the spend in previous years. The new ‘Quality Ahead of its Time’ TV ad, supported by in-store point-of-sale, will allow for effective reach and frequency to provide
the foundations to deliver
measurable market share growth, benefiting our retail partners.”
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