Add-on sales for kitchens | PRODUCTS
For customers wanting to create an entertainment space, the Next125 drinks trolley is a great add-on
Home bars, like this one from Daval Furniture, have become more popular in recent years
“This has led to a rise in enquiries from custo- mers seeking ‘home bars’, including every- thing from integrated wine storage to larger drinks cabinets, and bespoke cabinetry to store glassware.”
Home bars are a
smart offering as the add-on potential can extend to things like cocktail kits, stools, and even pendant lighting for the bar area.
SDAs and cookware Small domestic appliances (SDAs) are a great way to entice customers through the doors of your showroom, whether they are looking to buy a new kitchen or not. As add-ons, SDAs work both as individual statement pieces and as part of a set with
other November 2021 · larger
It’s easy to underestimate the value of add-ons in the design, and in the hearts and minds, of the customer
Andy Gilmore, showroom manager, Fineline Interiors, Warrington
appliances, such as cookers and fridge-freezers. For example, Smeg SDAs can add a touch of personality to a kitchen, but can also be combined with one of its
many
ranges of ovens, hobs, or cooker hoods. for a cohesive look
John Davies, head of marketing at Smeg UK, says: “The addition of small appliances and cookware into the Smeg range allows for further coordination potential and splashes of colour and character in the kitchen.” Alongside the recently launched
Wolf Gourmet luxury countertop appliances, Sub-Zero and Wolf is utilising the power of being a premium brand by offering branded kitchen accessories from coffee cups to chef’s whites, aprons, recipe book stands, BBQ tool sets, and even golfing
umbrellas. These additional items not only add to the order value, but also play on the customer’s desire to own branded items from a premium maker.
Lighting and electrical The role of lighting as a ‘value-added’ element to a kitchen design should not be underestimated. Neil Oldfield, pro - duct and training manager at Sensio Lighting, comments: “Lighting
is an
easy added-value up-sell for retailers because of the instant impact your customer can see, understand, and appreciate while they are stood in the showroom with you. “Lighting can have a powerful,
transformational effect on the kitchen, so my best advice when it comes to lighting is to show them in situ. Beautifully designed brochures are a great resource to go through various style and finish options, once you’ve already got the customer hooked, but there’s no substitute for seeing the impact of lighting when you add the wow factor by flicking the switch to illuminate a kitchen.
“Remember that lighting is more than just lights in the ceiling or perfectly placed task lighting under the wall cabinets – both of which I always say are the bare minimum when it comes to lighting. Adding lighting along
Häfele’s Lighting Design Service allows retailers to submit plans to its in-house design team, who will then create bespoke lighting layouts on their behalf
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