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Contents | NEWS CONTENTS


NEWS, COMMENT & OPINION 6 News


A round-up of the latest KBB stories 18 Paul Crow


The Ripples MD talks budgets 20 Malcolm Scott


The KBSA corporate chair explains the crisis of demand and shortages


22 Stewart Woodruff MBK Design Studio’s owner shares his advice on returning to normal


24 Keith Brisley


Do design trends stifl e creativity? 26 Nathan Maclean


Virtual Worlds’ MD talks digital marketing


PRODUCTS & SUPPLIERS 28 Stephen Ewer


We speak to the Bathroom Brands CEO after his fi rst year at the helm


33 How to talk budgets Speaking about money is never easy, so here are some top tips


39 ISH Review


ISH was fully online but the brands still brought their A-game


47 Professional style kitchens Creating kitchens for keen cooks, and for those who like to entertain


54 Trends A look at the latest KBB products RETAIL


62 Retailer profi le: Draw A Bath A luxury bathroom showroom that has a keen focus on service


66 Showroom of the month We go to Ripples in Chelmsford


Retailer profi le: We visit Draw A Bath on the Wirral pg 62


kbbreview.com


Follow @kbbreview on Twitter for news and live updates from events


kbbreview.com for news, views, blogs, jobs, features and subscriptions Editorial Editor


Rebecca Nottingham 020 8515 2073


Advertising


Commercial director


Julie Williams May 2021 ·


Sales and marketing manager Tara McTigue


Account manager Lizzie


Keshishian


Account manager


Alan Rogers


Deputy editor Vicki Evans 020 8515 2045


Sub-editor Chris


Frankland 020 8515 2025


Commercial editor


Matt Baker 020 8515 2051


Art editor Erica Warden 020 8515 2145


Managing director Patrick Taylor


Managing editor Andrew Davies


Digital designer strategist Matt Balmer


Subscriptions


To subscribe to kbbreview or change your subscription details Email: kbbreview@escosubs.co.uk Tel: 01371 851894 Web: kbbreview.com/subscribe


For marketing


communications across different brands and media platforms contact: Commercial director Julie Williams 020 8515 2150


For print and online advertising contact: Sales and marketing manager Tara McTigue 020 8515 2071


Kbbreview is a controlled circulation publication mailed free to registered readers who meet our terms and conditions. Otherwise, subscription rates are £98.40 per annum plus £24 post & packing (single copy £1 + £2p&p). Overseas subscriptions are £169 plus £48 post & packing.


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ABC certifi cation


1st January - 31st December 2019 – Average net. Circulation 15,127. Total net circulation for audit issue dated December 2019 – 14,996 – 100% individually requested by registered readers.


5


Keep up to date with trends and news and follow @kbbreview on Instagram


Rebecca Nottingham, editor rebecca@kbbreview.com


Professional style kitchens: How to design kitchens for budding chefs pg 47


The kbbreview interview: An in-depth talk with Bathroom Brands’ CEO pg 28


EDITOR’S COMMENT W


BACK TO NORMAL… ALMOST


elcome to the May issue.


I hope like me, you’re enjoying this – albeit gradual – return to normality. Or should I say, ‘new normal’? I’ve certainly noticed a spike in positivity among retailers since they were given the greenlight to open last month. And, despite concern from experts that supply chain issues could put added pressure on retailers and delay projects, early signs suggest that


most KBB retailers are optimistic for the remainder of the year. As we’ve all come to learn over the past 12 months, when you’re faced with the huge challenge of a global pandemic it’s easy to lose sight of the routine practices that need honing to ensure everything runs smoothly – both in life and business. That’s precisely why, this month, we’ve decided to focus on budgets and, more specifi cally, what is the best way to tactfully approach the subject without making your clients feel uncomfortable. We get advice from our kbbreview100 retailers on how they’ve mastered this dark art (pgs 33-36).


This month’s big interview is with the Bathroom Brands CEO Stephen Ewer (pgs 28-30). He took on the role just a few weeks after the fi rst lockdown last year, so he’s had a busy 12 months to say the least. During the interview he explains why – despite the pandemic driving consumers towards digital shopping platforms – independent KBB retailers will continue to “be the mainstay of the buying experience”. Elsewhere, we review this year’s ISH fair (pgs 39-44). Unsurprisingly, the pandemic forced organisers – of what is usually the biggest event in the bathroom industry’s calendar – to rethink the format and make it a completely virtual affair. We bring you highlights from some of the key brand’s that supported the exhibition.


Early signs suggest that KBB retailers are optimistic for the remainder of the year


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