Contents | NEWS CONTENTS
NEWS, COMMENT & OPINION 6 News
A round-up of the latest KBB stories 18 Paul Crow
The Ripples MD talks budgets 20 Malcolm Scott
The KBSA corporate chair explains the crisis of demand and shortages
22 Stewart Woodruff MBK Design Studio’s owner shares his advice on returning to normal
24 Keith Brisley
Do design trends stifl e creativity? 26 Nathan Maclean
Virtual Worlds’ MD talks digital marketing
PRODUCTS & SUPPLIERS 28 Stephen Ewer
We speak to the Bathroom Brands CEO after his fi rst year at the helm
33 How to talk budgets Speaking about money is never easy, so here are some top tips
39 ISH Review
ISH was fully online but the brands still brought their A-game
47 Professional style kitchens Creating kitchens for keen cooks, and for those who like to entertain
54 Trends A look at the latest KBB products RETAIL
62 Retailer profi le: Draw A Bath A luxury bathroom showroom that has a keen focus on service
66 Showroom of the month We go to Ripples in Chelmsford
Retailer profi le: We visit Draw A Bath on the Wirral pg 62
kbbreview.com
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kbbreview.com for news, views, blogs, jobs, features and subscriptions Editorial Editor
Rebecca Nottingham 020 8515 2073
Advertising
Commercial director
Julie Williams May 2021 ·
Sales and marketing manager Tara McTigue
Account manager Lizzie
Keshishian
Account manager
Alan Rogers
Deputy editor Vicki Evans 020 8515 2045
Sub-editor Chris
Frankland 020 8515 2025
Commercial editor
Matt Baker 020 8515 2051
Art editor Erica Warden 020 8515 2145
Managing director Patrick Taylor
Managing editor Andrew Davies
Digital designer strategist Matt Balmer
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Rebecca Nottingham, editor
rebecca@kbbreview.com
Professional style kitchens: How to design kitchens for budding chefs pg 47
The kbbreview interview: An in-depth talk with Bathroom Brands’ CEO pg 28
EDITOR’S COMMENT W
BACK TO NORMAL… ALMOST
elcome to the May issue.
I hope like me, you’re enjoying this – albeit gradual – return to normality. Or should I say, ‘new normal’? I’ve certainly noticed a spike in positivity among retailers since they were given the greenlight to open last month. And, despite concern from experts that supply chain issues could put added pressure on retailers and delay projects, early signs suggest that
most KBB retailers are optimistic for the remainder of the year. As we’ve all come to learn over the past 12 months, when you’re faced with the huge challenge of a global pandemic it’s easy to lose sight of the routine practices that need honing to ensure everything runs smoothly – both in life and business. That’s precisely why, this month, we’ve decided to focus on budgets and, more specifi cally, what is the best way to tactfully approach the subject without making your clients feel uncomfortable. We get advice from our kbbreview100 retailers on how they’ve mastered this dark art (pgs 33-36).
This month’s big interview is with the Bathroom Brands CEO Stephen Ewer (pgs 28-30). He took on the role just a few weeks after the fi rst lockdown last year, so he’s had a busy 12 months to say the least. During the interview he explains why – despite the pandemic driving consumers towards digital shopping platforms – independent KBB retailers will continue to “be the mainstay of the buying experience”. Elsewhere, we review this year’s ISH fair (pgs 39-44). Unsurprisingly, the pandemic forced organisers – of what is usually the biggest event in the bathroom industry’s calendar – to rethink the format and make it a completely virtual affair. We bring you highlights from some of the key brand’s that supported the exhibition.
Early signs suggest that KBB retailers are optimistic for the remainder of the year
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