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RETAILER PROFILE | Cameron Interiors


Another Bulthaup b3 design but this time with a sleek aluminium finish


Inside the Edinburgh Studio and pictured right is the outside of the Glasgow showroom


Cameron Interiors Timeline 1979


Leonard Cameron opens Cameron Interiors in Glasgow with the German brand, Goldreif kitchens. The business is built on his principles of sincerity and honesty.


aspects of the business. Everyone feels like they can be involved with that. Everyone has a voice, and that is a good way of keeping people.”


Approachable and high-end The company is classy but never snobby. We all remember that Pretty Woman scene where the Julia Roberts character was rudely kicked out of the high- end store as the sales assistant believed she didn’t have the money to shop there. Despite the fact she had plenty of cash to splash on new clothes. Robeson describes


this as the


absolute worst thing their business could be like.


“Being a Bulthaup dealer, we are


at the top end of the market, but we never want to suffer from Pretty Woman syndrome,” she says. “I


Everyone has a voice here, and that is a good way of keeping people Louise Delaney, studio manager


hate the mentality of not letting someone in because you think they don’t have enough money.” The company has a split of around 50:50 between retail and the contract market. Even with the developers they work with, it is not about volume, but working with luxury architects and designers to build kitchens in smaller developments.


The company is friendly and approachable but also high-end and sophisticated. The best way of getting a feel for this is by looking on their Instagram page that perfectly shows this balancing act.


52


Between the professional photos of sleek and elegant kitchens, there are more individual posts about the team working in the showroom or their pets, recipes and installer photos. The mix of personality and professionalism shows that they can be both high-end and personable. Robeson explains the conundrum. “We have to be careful not to devalue ourselves and make sure that we stay at that top end and be aspirational. We have a very demanding client base, be that a retail client or developers or architects. We look for people who listen and understand the detail.”


Finding that balance can be tricky, though, as the company and products are at the high-end of the market. Bulthaup itself is known for being a mix of high-quality, German


craftsmanship combined with on-trend kitchen designs. Therefore, a kitchen from Cameron Interiors is aspirational and not for the mass market but, as Robeson points out, there is no reason why they can’t be friendly at the same time.


Robeson adds: “I hate the thought of people coming to us and thinking that we won’t be nice people. We are nice people. We try to be approachable. Being the owner, I never thought that I was better than anyone else as I think that we all are on the same level.”


1993


Kirsten Robeson joins the company as a designer.


1997


Cameron retires and offers the company to Robeson.


1999


The company starts working with the Bulthaup brand as the company continues to grow.


2010


The showroom in Edinburgh opens in the heart of New Town.


2019


The 40th anniversary of the company and a celebration of the 2010s saw a rebrand and expansion of warehousing and logistics and an enhanced product portfolio comprising Bulthaup, Häcker and Jesse.


2020


The company becomes employee-owned as Robeson and her husband Ian start planning for their retirement.


· March 2021


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