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Smeg | ADVERTISEMENT FEATURE


The Dolce Stil Novo collection


La Dolce Vita Living


More than innovative design and uniquely expressive style, there’s also a beating heart at the core of Italian appliance manufacturer Smeg


W


ith a history spanning over 70 years, Smeg is known for its iconic


1950s retro aesthetic. But, despite its worldwide popularity, the company is not as corporate as you might imagine. In fact, Smeg is still family-owned to this day and was founded from humble beginnings. With a background as blacksmiths,


the Bertazzoni family took a regional metal enamelling business and turned it into the global brand we recognise today. The 1950s retro look was a large part of that success but Smeg has continued to innovate.


Over the years, the manufacturer has striven to develop products that express its ‘made in Italy’ heritage by combining art, design, performance, and attention to detail. Smeg has real heart – an underlying passion for investing in Italian production and engineering


to craft unique, functional, everyday objects.


A vast line of products What some retailers might not know is the infinite number of colours and specifications Smeg products offer


March 2021 ·


The Linea collection


example, is inspired by the colourful buildings lining the shores of the Italian harbour town. The products in the collection come in hues of olive, orange, yellow, and red.


All Smeg cookers, regardless of


design aesthetic, are high performance but with low energy consumption. So you see, with such a vast offering, Smeg makes the


perfect


partner whether you’re designing an ultra-modern urban space, a rustic country house, or a minimalist loft.


yet


your customers. Each Smeg collection offers a distinct aesthetic, choice of layouts and specifications to suit your customers’ preferences and needs. For example, Smeg’s Dolce Stil Novo collection will catch the eye of your more discerning customer. The most innovative in terms of beauty and technology, Dolce Stil Novo is designed by architect Guido Canali and constructed from the very best materials. The collection allows for that monochromatic look with copper or stainless steel trims, accentuating the range’s clean design lines. Let’s look at the Linea collection of


built-in appliances, which is designed to appeal to your customer who lives and breathes rationality and functionality. A well-organised kitchen means everything is ready to hand, and the sleek, perfectly aligned fit makes the most of any space. The jewel in the crown of both the Dolce Stil Novo and Linea collections is the design choice across five different built-in aesthetics. Or perhaps it’s colour your customer is looking for when they walk into your showroom, in which case the ideal choice is the Portofino or Victoria range cooker collections. Portofino, for


From our family to yours The thing Smeg has in common with a lot of retailers is the trust in its own ethos. The importance of family is key and that’s why Smeg is soon to be extending its family by launching Premio Partner in the UK – a network of retailers who are the best-in-class regional displays. Smeg feels it’s time to take the level of support a step further. After all, that’s what family does best.


For Smeg Partner enquiries, please email kitchens@smeguk.com.


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