Influential industry women | FOCUS


WOMEN KBBindustry


Influential from the


To coincide with International Women’s Day, we talk to some of the most prominent female brand leaders and retailers helping to drive the industry forwards


W


omen and their achieve- ments have been hitting the headlines a lot


recently. Take Kamala Harris for example. She not only made history this year when she was sworn in as the first female vice-president of the United States, but she also broke through the glass ceiling, showing that anything is now possible for women. With that notable achievement, and the fact that International Women’s Day is being celebrated this month, there’s no better time for us to turn the spotlight on the role of women in the KBB industry.


As with most indus- tries, the KBB world is dominated by the male of the species. Yes, there are many talented women on the retail side of the industry,


March 2021 ·


but they are still under-represented in product development and manufacturing. If you’re not


convinced, a quick


search of who sits on the board of some of the industry’s biggest and most influential brands will show you that women are in the minority in terms of brand leadership roles.


Kbbreview has heard compelling


Women are the key influencer of a kitchen or bathroom purchase, so shouldn’t they have representation at all levels of the industry?


anecdotal evidence over the years to suggest strongly that women are the key decision makers when purchasing a kitchen or bathroom. To confirm this, we asked KBB market analyst Trend Monitor to carry out a survey of consumers to prove whether this is actually the case. We asked 973 UK homeowners whether choosing a new kitchen, appliances or bathroom is a male or female buying decision, and almost three- quarters (73%)


indicated that it is the female homeowner that makes the buying decisions in these situations. So, with our research proving that women are the key influencer of a kitchen or bathroom purchase, why is it still dominated by men? Doesn’t it make sense for women to have representation at all levels of the industry?


This is not about berating men for being in the majority, nor is it designed to start a battle of the sexes.


It is about highlighting how a more diverse workforce at all levels could increase the success of not only individual companies and brands, but the KBB industry as a whole. It’s about celebrating the achieve- ments of the women already helping to shape and drive this sector forwards, but also to consider whether the industry can do more not only to encourage women to pursue a career in kitchens and bathrooms, but then to progress into leadership roles.


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