FOCUS | Influential industry women

Kelly Roden, Owner, Meliora Kitchens, Bedrooms and

Bathrooms, Doncaster

‘For me the biggest push should be women in trade roles. I think there

needs to be an initiative to encourage women and girls at a school level into the physically site-based roles in our industry – project management, tiling, decorating, plastering, bricklaying, joinery etc.’

Martina Landhed,

kbbreview100 member and design director, InStil Design, Oxfordshire

Claire Algar, kbbreview100 member and director, Rouse Bathrooms, Kent

‘I think women bring more flair and a finer attention to design detail. Stepping out of the male-orientated world of Bathstore into my independent business, I have met a number of inspiring women in the bathroom industry and

it’s been a support to

occasionally check in and see how it’s going, praising designs and sharing ideas.’

‘More awareness of and conversation on gender is surely a good thing, but to attract and develop more women in leadership roles within the industry requires company-wide change, driven from the top. I believe that investment in gender diversity in any industry is a good thing.’

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Elizabeth Pantling Jones, kbbreview100 member and director, Lima Kitchens, Milton Keynes

‘As a young woman in what is a very male- dominated, older industry I have

encountered my fair share of questionable behaviour and responses from peers, reps and clients. I have managed to adapt, address and squash these occurrences. I still face these stereotypes, although thankfully much less than before.’

Rubina Hughes kbbreview 100 member and owner, Zara Kitchen Design, Staines

‘Women are under-represented in the industry. There are a small number of prominent women designers/business owners, but most manufacturers are headed up by men. I would be curious to know how products would evolve if women had more of an input into their development. Women bring a different perspective and a wider range of talents and skills.’

Spa bathrooms Tips and advice on how to create a wellness centre in your client’s home pg 40

Open plan or broken plan? How the pandemic has made these styles even more desirable pg 36

Stephanie Kane kbbreview100 member and designer, Studio One Kitchens, East Kilbride

‘I’ve found most consumers don’t care whether you are male or female, they care about whether you have the ability to do your job and provide them with the service they expect. Be confident. I believe that if you act like you don’t belong in the industry, then that is exactly how people will perceive you.’

Victoria Anderson, kbbreview100 member and category manager, Elliotts Living Spaces, Lymington

‘It is important to be good at your job.

There is no point in trying to increase female numbers in your team if they don’t have the right skills, and equally men who are good at their job should not be penalised because a company wants to increase their female-to-male ratio. I am a firm believer in equal opportunities.’


Surface trends What are the latest surface, worktop and flooring trends? pg 46


· March 2021

Kitchen trends Here’s what’s new and on trend in the world of kitchens pg 44

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