Obsidian Interiors | RETAILER PROFILE
Rotpunkt kitchen with pearl copper drawer fronts
Antonio Lupi mirror and vanity unit in white with mirror cabinets from HiB
Moab80 vanity in cedarwood with black steel basin and Antonio Lupi Circus 120 mirror
Niche
So what is the story behind Obsidian Home? “The Obsidian Home brand came about because Bence felt that it could sell niche products that would complement the kitchens
and
bathrooms,” Evans elaborates. “That was launched in September 2020. That is just a small part of our plan, and it complements our kitchens and bathrooms offer, but in the future we will taking it a step further, offering all of the elements that people would accessorise their homes with. “Home now offers a small selection
January 2022 ·
of niche products for the kitchen, bathroom and outside – knick-knacks. Bottle
openers, tea towels,
behind us is a positive. They have the slabs, timber, windows, ironmongery and roofing, so we can cater for it all. There is nothing we can’t supply for a project. The majority of the time, we will
be working with the
architects and builders, especially on new-builds or renovations.”
Evans tells me that their target bags,
mugs, tea strainers, candles, etc. All of the things in fact that we might use to prop our displays in the showroom.” And Evans’s background was in interior design, as she explains: “My background, and that of a couple of our other bathroom designers, was in interior design. And these days, we are having to do a lot more for the client, and so we are using our skills to become a one-stop-shop.
“And having the Bence business
market segment is middle to premium, with the average bathroom sale being £10,000 up to a maximum of around £50,000, while for kitchens it is a £25,000 average, ranging up to £120,000. Obsidian sells around six kitchens a month and 30 bathrooms. Typical customers are aged 30 and above and many live on the outskirts of London and have second homes in The Cotswolds. She adds that at the time of my visit they are working with two or three clients that live overseas
client’s
and are buying properties in Cheltenham Spa as holiday homes. They have also picked up a few jobs in Birmingham and Bristol, which also have easy rail links to Cheltenham. Customers tend to find Obsidian Interiors by word of mouth and recommendation, with leads also generated from its website. And many traders who use Bence builders merchants also put clients their way. Obsidian offers a full design service for kitchens and bathrooms. They have two kitchen designers and two bathroom designers in the Cheltenham Spa showroom and one of each in Bourton-on-the-Water. They do not employ their own installers, but have three teams of subcontractors for bathrooms and two for kitchens. In the past, explains Evans, Obsidian used to offer a free design service.
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