MANUFACTURER PROFILE | Getley
Left to right: Mark Getley, Paul Bryan and Dan Hughes
WHAT you want, WHERE you want it, WHEN you want it…
Since our last visit to kitchen and bedroom furniture manufacturer Getley in Stafford in 2015, the company has grown so rapidly that it has had to open a second factory. Chris Frankland talked to CEO Mark Getley, MD Paul Bryan and marketing director Dan Hughes to find out more
We are accustomed to hearing that UK manufacturing is not what it used to be, but one British kitchen and bedroom furniture manufacturer has managed to buck the trend and grown consistently since it first started back in 2009.
CEO Mark Getley and his wife Emanuela originally ran their own
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kitchen studio and had become so dissatisfied with the service they were getting from their suppliers that they took the bold step of getting a bank loan and setting up their own manufacturing business producing traditional in-frame and lay-on shaker style kitchens.
And they came up with a unique proposition. Retailers would order their
chosen doors from PWS or Burbidge and get them sent to Getley to hang on their cabinets. The completed kitchen would then be sent by Getley directly wherever the retailer wanted, saving them the costs of warehousing and onward transport. At the kbb2020 show, Getley added a new brand to its portfolio – Alku by Getley as it then was, or simply Alku,
as it is now known.
Alku is a more bespoke product, offering custom sizes and bespoke details and custom-painting. And again, Getley would deliver where it was needed on the day it was needed. Then came the pandemic. But despite Covid with its lockdowns and store closures, the company has grown rapidly, so much so that at one point it had to introduce night shifts just to keep up with demand. From a turnover of £4.5 million when we last visited them in 2015, the company is now forecasting £7m for 2021. Its retail customer base has also grown by 50% from around 200 in 2015 to 300 now, with 180 of those placing regular monthly orders. No
· January 2022
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