KITCHEN RETAILER PROFILE | Hampstead Kitchens
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1. Owner Fari Zanjani 2. Swing-out storage shelves 3. Dekton Trilium worktop 4. This bespoke Rempp design apparently always wows the customers
1. ‘I welcome compeMtition’
Ten years ago Fari Zanjani took the bold step of opening a kitchen showroom on Finchley Road with no industry experience. Now he is kitchen showrooms and has succeeded where others have failed. Chris Frankland out how he has adapted his business to compete against some top names
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ost kitchen retailers we speak to would be horrified at the prospect of another showroom opening up a few doors down from them. Not Fari Zanjani. The owner of Hampstead Kitchens on
London’s Finchley Road thrives on competition. And that’s just as well, because he has had two new kitchen retailers open up either side of his showroom in the past few months, not to mention a well-established Poggenpohl store two doors up and what was Neil Lerner – now another Häcker dealership – not far beyond that.
When he first opened up nearly 10 years ago, Poggenpohl had already been there some years. Wasn’t he afraid that they would steal business from him? “It works the other way. We steal some business from them.
We provide fantastic service, high-quality furniture and for 20% to 30% less than they are offering. And we took quite a lot of projects away from them – doctors and lawyers who want quality but don’t want to spend a fortune. Here they get good quality, good design, good service and good installation. We are a smaller company and so we really dedicate ourselves to our customers. We give a very personal service. We will change a design maybe up to 10 times if that is what people want – free of charge.” And the competition has intensified since he moved there,
kbbreview · August 2019
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