ADVERTISEMENT FEATURE Supported by
The Dual Cook Flex™ oven
Compact living: big appliances for small spaces
Many may aspire to a 40ft kitchen packed with appliances, but Jonathan Hartley, channel manager for kitchen retail and B2B Samsung UK, explains how Samsung’s clever compact appliances can deliver the features customers demand in a smaller space
A
cross the globe, there is a growing trend for compact living, but this does not mean having to compromise on lifestyle. It is most evident from the many Private Rented Sector (PRS) developments soaring into city skylines across the UK, from Edinburgh to London – and it is the same in every other major city we can name. What makes these customers who rent or mortgage a property any different in what they require or aspire to? Nothing. It is a lifestyle choice, so why should they compromise on technology or product functionality?
The solution lies with the design teams of skilled kitchen retailers teaming up with an appliance brand such as Samsung to recognise the needs of the consumer. Samsung offers the flexibility of design in its product portfolio for retailers with clients who need kitchens for new-builds, renovations, PRS and student accommodation, where space is always at a premium. Samsung is not rewriting the rules for appliance
product dimensions, but we are driving product features, form and function within this sector of the market. Here are some key examples of products that meet the requirements of smaller kitchens:
Samsung Dual Cook Flex™ oven – A 75-litre oven with twin cavity and twin independent fans, both working at independent temperatures, yet it does not require the large 895mm cavity of a traditional double oven. The functionality of pyrolytic cleaning and wi-fi connectivity means future-proofed cooking in a package that’s easy to keep looking good as new. It fits in the typical 595mm internal cavity of a single oven, yet is vast in size and features, easy to use and will suit the external aesthetics of any consumer demographic.
Samsung 45cm Slimline Dishwasher – A dishwasher bursting with features for the compact environment and high-rise living. Aqua Stop is a safety function that prevents accidental water leaks. If it detects that the water hose is broken or working incorrectly, it automatically shuts off the supply to stop any damage to your home. Half
Our B2B and kitchen retail teams are available to discuss the solutions we can provide across the range portfolio, but if you would like to know more information now please email
builtin.appliances@
samsung.com or contact us on 0330 726 1001
August 2019 · kbbreview
Load function easily saves energy with this setting, which allows you to fill and clean just the top or bottom zone. No more waiting for a full dishwasher, as compact living also means sometimes it’s compact washing that’s required – we have this covered. At 47dB, it is going to keep the neighbours happy as well.
Samsung Combination Microwave ovens – Compact and powerful performance providing 50 litres of cooking space. Compact yes, but with massive functionality, with an 800W microwave, or an oven, or both at once. Its pre-stop hinge ensures the door can be closed quietly and safely. It automatically stops at a pre-set level, so it doesn’t shut too quickly and create a loud noise or cause spills or accidents – a real must-have in a compact environment.
Samsung Family Hub™ refrigerator – offers a huge 593 litres of storage space. SpaceMax™ technology creates extra internal capacity without increasing the external dimensions, so there is no need to worry about fitting everything in.
These are just some of the key products that make sure modern compact living doesn’t have to mean reduced functionality within your design or build. With a growing overseas student market, Samsung offers a brand they recognise, engage with and will add value to both their lifestyle and customer experience.
Induction Hob
with Virtual Flame Technology™
The Kitchen Circle Awards
We encourage all of our kitchen specialists to enter our Kitchen Circle Awards for the chance to be recognised for your hard work and to gain invitation to Samsung’s Kitchen Circle Awards day. Here we explain one of the four categories that you could potentially enter to be recognised and honoured through the Samsung Kitchen Circle.
The Hero Award – Greatest Number of Premium Samsung Kitchens Sold At Samsung we want all of our products to work for the customers’ convenience, from our Induction Hob with Virtual Flame Technology™ (pictured left) enabling cooks to instantly see how hot their pan is without the worry of real flames, to our Dual Cook Flex™ oven (pictured above) that allows families to adapt it to suit their needs, to the Family Hub™ refrigerator, which truly is the beating heart of the home. It’s clear that pushing the boundaries of
what’s possible is the invisible thread running through each of our products. If you’ve done an amazing job of selling our heroes above and bringing this life-changing technology into the homes of consumers, this could be the award category for you to enter.
All Samsung Kitchen Circle customers will be contacted by their Samsung area sales manager very soon who will explain how to enter and what to expect from the awards day itself.
To find out more about the Samsung Kitchen Circle, please email
builtin.appliances@
samsung.com or alternatively call the Samsung Kitchen Circle contact centre in Leeds on 0330 726 1001
19
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80
