COMMENT AND OPINION | Letters Letters
Not shedding any tears over Bathstore
When will the discounters learn?
I REALLY DO feel for the staff at Bathstore... [
kbbreview.com, June 26] it can’t be a good time at these large ‘high-street’ chains and online sellers that we see being affected in all industries at the moment. We’re always coming up against the
age-old internet and discount sellers, and we keep seeing them fail. It’s a trend that I can’t see ending any time soon. When will these discounters realise
that price is only a short-term motivator to purchase for most consumers? Once you get over the cost of the thing,
you start looking at the quality and backup for the product. Yes, price is important to the customer, but in the bathroom game, it’s not the main driving factor. We are only a small, independent
showroom, but it’s customer service and quality with us that win over price. We have a local Bathstore close to us and I was always confused by the constant offers
advertised in the window saying “50% off”. Followed by seasonal offers of a further 10% off this, or 20% off that. All this ever did was confuse the customer and also make them suspicious that the sales offers may not be genuine. Better Bathrooms is another that doesn’t seem to have learnt anything from its collapse earlier in the year. Go on to its website now and you’ll see ‘up to 70% off’ banners. Surely this is unsustainable? I have always thought this was a failing
model. You’ll fi nd not many independents going down the discount route or ‘matching the internet’, as it is proving to be a dangerous road to go down. The sooner these large chains and online retailers realise that discounting heavily just harms our industry, and there is no need for it, the better for all concerned.
Troy Dark, proprietor, Wadebridge Bathroom Studio, Wadebridge, Cornwall
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kbbreview · August 2019
AS MUCH AS I feel really sorry for any poor staff who might end up being made redundant, I for one am not shedding tears over the fact that Bathstore has gone into administration [
kbbreview.com, June 26]. We independents have suffered much through the likes
of ‘bargain basement’ outfi ts who think they can work on tight margins forever and a day while we have had to be realistic with our pricing. I hope no customers lose out, but again won’t really feel
sorry for them. Many of my customers who bought tiles off me said they went to Bathstore for the sanitaryware.
Ashok Prema, manager, Ash Kitchens and Bathrooms, Wolverhampton
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