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“ 78


It’s real easy to buy equipment; it’s real difficult to maintain it.


The Becker philosophy


Talk a bit with its leaders and strategists, and it quickly becomes clear that Becker Avionics derives its innovation from its razor- sharp focus on customers. “The challenge that we face every day is to solve a problem for a customer, period,” Gonzales related. “That’s where the innovation comes from.” Becker leaders listen, observe, and use their know-how to create or modify a product that solves a problem.


“We think about you the pilot and what you need, what environment you are operating in,” Gonzalez continued. “Being customer- centric as opposed to product-technology centric has allowed us to build products that solve problems for our current customer base. We’re not creating products; we’re creating solutions to problems. That is our promise.”


Some companies seem to engineer for engineering’s sake, observed David Oglesbee, Becker Avionics USA director of sales and marketing, calling it “the innovation for the purpose of an engineer to be self-satisfied that he innovated something.” That’s not Becker. “Our innovation is driven by our customers,” Oglesbee said. For example, they were working with a King Air customer to provide a digital audio system, but the only way to fit the remote system was to remove the toilet. The customer didn’t want that. So Becker invented a system that eliminates the remote box by containing all the components in the control head.


“That’s a perfect example of how the need of the customer pushed us to develop a product,” Oglesbee said. “Everything we do is based on customer need and the desire for the customer to operate an aircraft in a safe and efficient manner...


July/Aug 2019


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