OPERATING THEATRE TECHNOLOGY
Theatre settings for an increasingly digital age
Last October, Reinsberg Group, the medtech holding of Prague-based private equity firm, BHM Group, acquired a majority stake in Brandon Medical – as ‘part of its strategy’ to build a strong group of independent European medical manufacturers. Simultaneously, Brandon, a long-established independent UK manufacturer and supplier of theatre and ICU equipment, unveiled ‘a bold rebrand’ to reflect its recent evolution and increasing focus on ‘smart’ integrated theatre and ICU technology. HEJ editor, Jonathan Baillie, met by ‘Teams’ with Brandon Medical CEO, Adrian Hall, Executive Chairman, Graeme Hall, and Reinsberg Group CEO, Dr Markus Keussen, to find out more.
Headquartered in a modern 50,000 ft2 office and
manufacturing facility in Morley, Leeds, Brandon Medical is a well-established UK designer and manufacturer of technology solutions for operating theatres, critical care areas, and primary care institutions, that has provided healthcare professionals with ‘reliable, high-quality, and affordable’ medical equipment packages for over 75 years. The company has considerable expertise in medical
lighting, medical power and control systems, medical video, and medical AV systems. Brandon not only installs and commissions equipment for operating theatres, ICUs, and examination rooms in hospitals across the UK and overseas, but also offers servicing on all supplied systems. Brandon Medical components sold either direct or via distributors in 70 countries today range from LED surgical lighting and medical and critical care pendants, to theatre control panels, operating tables, and medical power supplies. In the past five years – in response to the growing digitisation of healthcare spaces – the company has focused increasingly on developing the integration capabilities and connectivity of such equipment – the goal being to enable customers such as NHS Trusts and private healthcare providers to create increasingly ‘intelligent’, ‘connected’, and ‘future-proof’, operating and clinical spaces within their hospitals. Continuing investment in its production facilities, a strong
emphasis on R&D, and a focus on innovation, have seen the business establish a strong reputation for the quality of its equipment and its advanced features; it also prides itself on the levels of expertise and service provided to customers.
Opportune time for re-brand Around 18 months ago, Brandon Medical’s senior management decided that while the business’s existing branding had served it well for a quarter of a century – reflecting its pedigree and 75-year history, and its pride in being ‘rooted in British manufacturing values’ – with its increasing focusing on bringing ‘smart’ equipment to healthcare spaces, the time was right for a significant ‘rebrand’. The goal was to better communicate both Brandon Medical’s growing focus on, and expertise in, ‘smart and integrated solutions’, and its determination to lead the field – for instance by ensuring that as AI matures to the extent that medtech devices harness the technology almost by default, its equipment will be ‘ready and waiting’.
In unveiling the new branding – at around the same time that news broke that the Reinbserg Group had acquired a
majority stake in the firm – Brandon explained that the re- brand had taken 18 months’ work, being built around what it dubs its ‘SMART’ approach. Here the acronym stands for the following key elements: n Standardisation: to ensure that all operating theatre components are ‘consistent and interoperable’ – ‘reducing complexity and minimising the risk of errors’.
n Modularity: allowing components and systems to be easily added or replaced, ensuring that theatres can evolve as new technologies emerge without requiring extensive re-designs.
n Adaptability: to enable an operating theatre to be rapidly reconfigured to meet the specific needs of different procedures.
n Reliability: a ‘cornerstone’ of Brandon Medical’s design philosophy.
n Technology integration: ‘combines a host of digital solutions – from advanced lighting systems to comprehensive data-sharing platforms – into a cohesive ecosystem that enhances patient safety and staff efficiency’.
Literature and online collateral Brandon further explained that the ‘purpose’ of this SMART approach is ‘to support the building of SMART healthcare spaces’ – through ‘Self-monitoring, Analysis, and Reporting Technologies’. The company says the new branding underlines its ‘vision’ of ‘bringing SMART equipment / a SMART approach to setting up healthcare spaces – to play a vital role in shaping the hospitals of the future’.
March 2025 Health Estate Journal 41
Brandon Medical is headquartered in a 50,000 ft2
office and
manufacturing facility in Morley, Leeds, pictured here with the new branding shown.
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