NEWS Sirmax launches new business unit
Sirmax, the engineering compound producer headquartered in Cittadella, Italy, has launched a new strategic business unit focused on the electrical and electronics sector. The company said the Electrical &
Electronics division will be driven by a strong focus on innovation and the development of specialised expertise. The Research & Development centre at its plant in Pordenone, where engineering compounds production is concentrated, will be upgraded, mirroring recent enhancements to
Kraton to move away from PA
Specialty polymer producer Kraton is undergoing a strategic realignment to focus more on its core capabilities and accelerate long-term growth. As part of this initiative, it will exit its manufacturing site in Dover, Ohio, US, and transition away from the Dimer and Polyamides business lines. “Our strategy is clear: focus where we have the greatest impact and drive the most value,” said Minco van Breevoort, President, Kraton Pine Chemicals. “By streamlining operations, we can direct investments toward core Pine Chemical assets and innovation.” With operations across multiple continents and a diverse portfolio of solutions, Kraton said it will continue to leverage its global footprint to adapt quickly to market shifts and customer needs.
https://kraton.com
8 Pepsico’s facility in Święte, Poland, features a solar farm
PepsiCo revises sustainable packaging targets downwards
PepsiCo has reworked its sustainable packaging targets and other sustain- ability goals across the business. The changes include ‘sunsetting’ its packaging reuse target, and discontinuing the goal of reducing the amount of virgin plastic used. Initially, it planned to cut
virgin plastic from non- renewable sources, both absolute tonnage and per serving, across its global beverage and convenient foods portfolio by 20% and
COMPOUNDING WORLD | June 2025
50% respectively by 2030. The company now says it will look to achieve an average of 2% year-over- year reduction in its abso- lute tonnage of virgin plastics through 2030 and will no longer track its usage per serving. The updated packaging goals focus on key areas where the company believes its efforts can make the most positive impact and better account for external factors outside of its control. For example,
India only passed laws allowing rPET for beverage packaging in 2023, with food packaging added this year, while China does not allow rPET inclusion in food-grade packaging. The company plans to improve the packaging lifecycle by prioritising efforts in key markets, continuing to reduce the use of virgin plastic, and enhancing packaging design to ensure that it is reusable, recyclable or compostable.
www.pepsico.com
www.compoundingworld.com
research and production activities at the group’s Asian hub in Palwal, India, where engineering compounds are also among the key products. “We believe that the electrical and
electronic sector will increasingly come under the control of large, strategically focused groups in the future,” said Sirmax President and CEO Massimo Pavin. “Today, it’s essential to operate on a global scale, have strong commercial capabilities, and be able to invest in product development. This sector is set to
grow, driven in part by the use of green materials.” Sirmax already produces for the E&E market, but the goal is to struc- ture the business and manage resources and production processes more effectively to meet the needs of customers, utilising its network of 13 plants across Europe, the Americas, and Asia. The total investment in the new division will be around €3m, which will be allocated to laboratories, UL certifications, and personnel.
www.sirmax.com
IMAGE: PEPSICO
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