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Driver Retention Strategy: Creating a Positive Workplace Culture Written by Debbie Curtis


A


company’s culture permeates every aspect of the workplace. “Culture isn’t just one aspect of the game, it is the game,” said Louis Gerstner, former CEO of IBM. Business magazines such as Forbes,


Entrepreneur and the Harvard Business Review have written extensively about “the culture factor,” and how boosting morale helps improve the bottom line. For transportation departments, cultivating a positive


environment can mean saving money by retaining driv- ers, instead of having to constantly recruit and train new hires. This can prevent mechanics and office staff from needing to cover routes, charter athletic trips, or resort to unnecessarily changing bell times. Transportation managers cite what they are doing to keep


36 School Transportation News • JULY 2019


drivers engaged, recognized and satisfied with their work.


Great Working Conditions Foster Pride and Loyalty Keeping morale up is a priority for San Antonio’s North East ISD, which ideally employs 300 bus drivers. “We show our appreciation by putting on a meal at every hol- iday, at the end of the school year, and tailgating at the end of football season,” says Jack DeForrest, executive director of transportation. DeForrest said he also believes in providing his employees


with the safest possible work place. “Safety was drummed into my head while I was in the Air Force. I have a high regard for operational safety. Have a safety and communica-


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