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WHAT’S NEW?


PARKSIDE AND STRATA TILES LAUNCH ENVIRONMENTAL


TILE ADHESIVE Now available from Parkside and Strata Tiles, Regenr8 is a premium quality tile adhesive range that prioritises environmental sustainability.


Specially formulated with Ecosand, an in-house composition of recycled waste materials that replaces natural extracted sand, Regenr8 is a tile adhesive range made with a minimum of 43% recycled content. GreenSpec certified as a sustainable building product, a single-part, flexible rapid and standard setting adhesive for wall and floor tiles, Regenr8 is suitable for ceramic, porcelain and natural stone.


Polymer modified, Regenr8 provides an enhanced high-bond adhesion and flexibility so it is ideal for areas where slight movement or


PORCELAIN SUPERSTORE


SEES SALES DOUBLE Manchester-based tile retailer Porcelain Superstore has recorded a seventh consecutive year of growth, after seeing more than a 100% increase in year-on-year turnover.


Sales at the family-run business topped £13.5m during their financial year, which ran from September 2020 to August 2021.


This is more than double their 2020-year-end of £6.65m. The online tile retailer also took on seven full-time hires across service, warehousing and fulfilment, increasing their total workforce to 25.


The three brothers behind the business hope to see turnover hit a record £15m for the 2021 calendar year.


Abbas Youssefi, who founded Porcelain Superstore alongside his siblings Ben and Sam in 2014, credits the success to the firm’s clear ambition to buck existing trends in the tile market as well as continued investment into their website, marketing and staff.


twitter.com/TomorrowsTS


vibration can occur, including installations subject to moisture. Classified as S1 in accordance with EN12004, it has a high level of deformation for greater tolerance to movement. Available in white and grey, rapid and standard set, Regenr8 can be applied at bed thickness of 3-20mm with a setting time of 2.5hours for the rapid set.


Reducing reliance on natural resources, Regenr8 is in-line with the sustainability vision of Parkside and Strata Tiles as the companies look to become net carbon neutral in 2022. The introduction of the Regenr8 adhesive range comes alongside a commitment to source new tile collections with a minimum 20% recycled content. With tiles such as


He said: “Logistically, it was an extremely challenging year with the impact of Brexit and the ongoing pandemic. However, rather than buckle down over the last 12 months, we’ve expanded our range, our staffing and completely overhauled our website to make it more aspirational, informative and, most importantly, user friendly.”


The year hasn’t been without its problems. One of the biggest issues faced by Porcelain Superstore has been the shortage of HGV drivers, which has delayed some stock reaching their warehouse, as well as


98% recycled Sequel and the 100% natural and biodegradable Criaterra, and over 40 collections with 40% or more recycled content, Parkside and Strata Tiles are pioneering more sustainable tile specifications.


Regenr8 is immediately available from Parkside and Strata Tiles, supplied in 20kg bags and features alongside a full range of accessories to support any tile specification.


www.parkside.co.uk www.stratatiles.co.uk


longer turnaround times on customer orders. However, thanks to their large stockholdings, impact has been kept to a minimum.


Abbas added: “The growth plan has been strong and deliberate, and we have seen the benefits of previous investment in warehousing.”


www.porcelainsuperstore.co.uk — 09 —


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