EFFECT CERAMICS & PORCELAIN OF FRESH AIR ustainability and design innovation within the tile industry.
leading to the decomposition of the organic and inorganic pollutants that come into contact with photocatalytic surfaces. This reaction resembles the well-known chlorophyll in photosynthesis by transforming and, ultimately, eliminating any substances that are considered harmful to humans.
While this may seem unconventional on the surface, at the heart of it this shows how there is an active culture of people seeking products that will give them a better quality of life – not only one that’s connected to nature, but one that is conscious of their surroundings. This type of technology-lead design innovation, such as the one seen in our Active Clean Air & Antibacterial Ceramic, demonstrates the huge potential for social-minded practices with aesthetically-pleasing design. And while
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currently these ranges are primarily being utilised in public spaces such as hospitals, high-traffic bus stations, and pharmacies, there’s no reason why these types of innovations should be limited to public space.
With the industry only just starting to open up to the idea of positive impact solutions, the potential for innovation is huge.
In 2020 and beyond, it’s important that we, as makers; designers; architects and builders, continue to utilise our craft to drive innovation forward. Dedication to technology, whilst being firmly rooted in nature, has ultimately always been at the root of what we do. Moving forward, the key will be balancing the design needs of the spaces we create and genuinely, positively impacting the people living in them.
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