EFFECT CERAMICS & PORCELAIN A BREATH O Federica Minozzi, CEO of Iris Ceramica Group, discusses su
Interiors stylists, designers and architects all over the world are responding to the growing climate crisis by reframing our relationship with nature.
And while one side of the trend has seen a complete shift towards connecting us with nature through design aesthetics, the other side of the trend is focused specifically on technological innovation, proving that conscious design is not just about low-impact solutions, but, rather, positive impact ones.
At the heart of this is a shift in preference towards brands with purpose. Consumers are increasingly making more conscious choices across the board, with a close eye on how their choices affect the bigger picture. Not only are they demanding more sustainable choices, but they are scrutinising the details, asking questions and pushing for
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more transparency around topics that were previously considered to be ‘dull’, like supply chains, pollution and waste. In turn, this has resulted in a demand for products that don’t just sustain and preserve our environment, but ones that can genuinely nurture it.
It’s no surprise then, that this has led to some fascinating innovations in the design industry.
For example, at Iris Ceramica Group, our Active Clean Air & Antibacterial Ceramic is the only ceramic in the world for ISO-certified anti-pollutant and anti-bacterial floors and walls. Grounded on the natural chemical reaction called ‘photocatalysis’, it is effective against both bacteria and viruses. The active ingredient is based on a photocatalytic reaction; in the presence of air, consequent moisture and light activates a strong process of oxidation,
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