Founded by the Johnson family in Cobridge, Stoke-on-Trent, Johnson Tiles has been producing quality tiles since the start of the 20th century. Here, MD Stephen Dixon, discusses how the British manufacturer has managed to stand the test of time and keep up with the current market.

It’s no fluke that Johnson Tiles has been a trusted name within the UK tiling market since 1901. A British maker doesn’t exceed the expectations of the architecture, design and specifier communities for over 100 years through sheer luck. We believe that it takes great technical ability, a forward-thinking approach, continued investment and constant innovation.

A New Era

Most recently, we’ve invested £650,000 in two new inkjet machines for our factory – based in the UK’s ceramics heartland of Stoke-on-Trent.

The new machinery is crucial for two reasons. Firstly, it guarantees faster production, enabling us to produce a world-class product portfolio. Secondly, inkjet technology combats many of the associated issues with traditional contact printing - most notably, helping to cut down on the volume of tile breakages. This supports a more cost- effective manufacturing process, due to the generation of less waste.

Additionally, thanks to a higher resolution print, inkjet also offers greater creative scope and design versatility – perfect for fuelling the imagination of the in-house design team.


It’s no longer enough to simply produce high-quality tiles in a range of colours. A modern market demands extensive choice in tone, texture and finish. And with sustainability at the top of most specifier briefs, seamless, manmade alternatives to natural products remain a key trend.

Whether capturing the woodgrain effect of oak or pine, or mirroring the subtle, flecked detailing in minerals, rock or stone, we are able to incorporate all of these elements in our ceramic tile ranges, thanks to pioneering technology.

Oxide, one of our latest large-format ranges of wall and floor tiles, offers a contemporary palette that responds to this trend through a contemporary, understated colour selection and a natural finish. Similarly, Conglomerates has a speckled effect that can only be achieved through using the most cutting-edge printing technology.

With more investment planned for 2020, in addition to enhanced finishes, we’re also exploring new avenues in terms of tile formats and structures – focusing first on small format for the housebuilder sector, with a view to extend our offering.

A Community Connection

In addition to our Stoke-on-Trent factory base, we have a showroom located a stone’s throw from London’s Oxford Street.

— 36 —

▲Highgate Tile Works, original Johnson Tiles site

▲Tile inspection - Highgate 1924

Material Lab, which we set-up in 2006, provides an inspirational space for the architecture and design community to explore our products, alongside those from a range of selected partners, and materials from some of the UK’s most promising designers and makers.

Providing support to the sector, a team of dedicated industry experts offer project-specific consultancy and advice through a walk-in service and regular events and CPDs.

So, when it comes to surviving within the tile industry, we believe it takes a multitude of factors to succeed. Skill, innovation, investment and industry insight have led us to where we are today, and will ensure our longevity well into the future.

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42