NEWS
FLOOR PROTECTION GETS A BRAND-NEW LOOK
In a move to enhance its brand, solutions specialist Stroolmount.
co.uk has invested in new packaging, new point-of-sale display stands and a new-look website.
Gill Finch, from Stroolmount, explained the new direction: “Our specialist products are moving under the brand ‘Protect and Care’. Its heart logo symbolises our passionate commitment to providing proven products to keep flooring and furniture looking its best. It also maximises our clients’ opportunity for own branding.”
The new neutral tone packaging complements any showroom colour scheme. Or create your own brand packaging with your company’s colours, name, logo, website and photograph alongside the Protect and Care logo.
You can then choose to have each own brand packet filled with any Stroolmount product – Self-Adhesive Felt, Teflon Glides, Quickclick Glides,
Castor Cups, Pipe Covers, Door Stops or Floor Repair Kits.
The back of each packet shows the product, size, quantity, what it’s for and how to use it.
Gill added: “It’s so easy, you only pay for 1,000 pieces of your own brand packaging upfront. Then from that 1,000, you just order any product at any time – as little or as much as you need.”
Pop the packets onto either the existing cardboard display stands or onto two new stylish, robust versions. The new Wooden Counter Top Rotary Stand has four quarters and eight display hooks. The new Acrylic Wall has six display hooks.
These new counter top and wall stands also feature the Protect and Care branding. Or Stroolmount can create a bespoke display by adding your company colours, name, logo and even your website.
www.Stroolmount.co.uk
TAPI CARPETS UNROLLS 100TH
STORE
Specialist in carpets and flooring Tapi Carpets has opened its 100th store, in Milton Keynes.
A third-generation member of the Harris family, which itself has over 75 years’ experience in customer service, carpets, and flooring, Tapi CEO Martin Harris has gathered together a group of founders with a combined 200 years of experience to create a new and unique brand to revolutionise the world of carpet stores and make shopping for new flooring a joy.
In order to celebrate the opening of its 100th brick-and-mortar store, from 2nd-7th August Tapi offered all visitors to the new Milton Keynes centre an exclusive deal. Customers received up to 50% off a choice of products, followed by another 50% off their bill at the till (excluding fitting). The result is a saving of up to 75%.
twitter.com/TRetailFloors
Martin Harris, CEO of Tapi Carpets, adds: “Someone once told me that the only thing more boring than watching paint dry was carpet shopping, so I set out to change the process. At Tapi, we place our customers firmly at the centre of everything we do - and it works! To be opening our hundredth store, when big retail giants are closing, confirms that we are ticking the right boxes, and we will continue to do this as we grow. Everything from our products to our staff and in-store experience is different from the norm, and we are excited to bring that uniqueness to Milton Keynes.”
Paul Brown, Branch Manager of the new Milton Keynes location, commented: “Being named manager of the hundredth store is an incredible honour and one that I and the whole team are excited about.”
The launch was heralded by a six- day event featuring a town crier, testimonials from “floored” members of the public, and a ceremonial ribbon- cutting by CEO Martin Harris. During the event, the store was open until 8pm every weekday. The new branch is located at Unit C, Routeco Retail Park on Snowdon Drive, MK6 1BN.
www.tapi.co.uk Tomorrow’s Retail Floors | 07
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