PRODUCTS & SERVICES


BRING OUT THE BEST IN CARPET WITH BALTA


Through Made in Heaven, Leonis and StainSafe, Balta Carpets has built a formidable collection of brands that present homeowners with beautiful carpets made to meet their expectations on liveability and value-for-money.


Balta has complete vertical integration, allowing it to control every aspect of manufacture, from yarn spinning through to backing, and helping it to make carpets that deliver an unbeatable combination of quality and value. Along with the scale to hold stock at levels that outstrip rivals, Balta can also deliver exceptional service on both rolls and cut-lengths.


With StainSafe an enduring presence in many retail stores, homeowners have come to learn that carpets bearing the familiar blue and red logo are ones to rely on, famed for great resistance to common household stains. As more fibres become engineered to deliver StainSafe-like performance, Balta Carpets has raised the benchmark again, expanding the number of ranges made from durable StainSafe X-Tron polypropylene yarn.


Offering near-faultless performance, the fibre is used in Balta’s most enduring


MAKING THE DIFFERENCE


The Feel the Difference underlay collection from floorwise, features three premium qualities in PU, rubber sponge and rubber crumb/felt. Offering the best in underfoot comfort, recovery and longevity, Feel the Difference is being used by fitters to underline the quality of their work.


Richard Bailey, Managing Director at floorwise, said: “It’s great to see Feel the Difference gaining a following on social media.


“We’re seeing the underlay mentioned more and more on Facebook by fitters keen to show the standard of their work, using Feel the Difference as a mark of real quality.”


All underlays within the range are constructed with floorwise’s proprietary Ultra High Density for the very best in


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lasting recovery and a difference that can be truly felt underfoot. Achieving Luxury Use for Elegance (10mm) and Inspiration (10mm) and Heavy Contract Use for Prestige (11mm), these underlays are made to stand the test of time. With excellent acoustic absorption and thermal insulation, each Feel the Difference style is among the best in its class.


Through a collection involving different materials that all share a really


qualities, including the classic StainSafe Heritage Heathers Luxury and StainSafe Heritage Heathers Elite, as well as Hampton Bays and Grand National.


The newest brand for the manufacturer, Made in Heaven, marks entry into the polyester market segment with qualities that deliver impressive softness and lasting stain-resistance. Using the latest eco-friendly polyester fibres with bleach cleanable properties, Made in Heaven is designed to withstand use in modern family homes. Standing out in store thanks to its unique point-of-sale, Made in Heaven is already becoming a favourite for retailers.


Made from supersoft PP yarn, the Leonis collection is not only wonderfully


soft, but protected from spills thanks to StainSafe technology. Using a two- ply yarn for added resilience and in four styles - the luxurious Sarabi, and timeless Kesari, Simba and Sarafina - the collection has become known for its great value and the striking looks of its point-of-sale.


Of course, Balta can’t simply rely on product innovation, so it is equally focused on making sure service is the very best. From a dedicated UK sales desk and with an impressive logistics network, the manufacturer can provide fast processing and reliable delivery, whether cut-length orders or full rolls for stocking.


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premium and luxurious feel underfoot, Feel the Difference makes it easy to upsell homeowners to a high-quality underlay. Whether they prefer the look and feel of a traditional sponge rubber waffle in Inspiration, the incredible comfort of recycled PU foam in Elegance, or the excellent support of rubber crumb and felt in Prestige.


Richard continued: “Feel the Difference has established itself as an underlay collection that delivers a premium touch in any installation.


“Whether Prestige beneath a tartan- patterned woven wilton, or Elegance underneath a luxurious grey twist, there is a quality to make you feel the difference and bring better underfoot comfort and a longer lasting carpet.”


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