PRODUCTS & SERVICES


A Pop of Personality for Any Home


Hand-finished in three different edge bindings, Richelieu Velours and President can now be obtained in gorgeous area rugs, as part of Louis de Poortere’s Original Wilton Rugs programme.


Richelieu Velours is available in an extraordinary 40 colours, ranging from cream through to black. Including hues of teal, ruby and moss, Richelieu Velours gives homeowners and renters the chance to add personality to their floor. The 100% wool quality can be hand-finished in Carved, Leather or Fantasy; each a subtle edge-bind offering a touch of detail.


In a dense and lavish 14mm pile, Richelieu Velour rugs have an indulgent underfoot feel, adding a luxurious finish that’s available in 10 sizes from stock. The style also features an


The Colours of Love


Love Story, the original collection of super-soft polyester carpets from Abingdon Flooring, is showing its true colours with four grey looks added to Deep Feelings and Lasting Romance. Bringing further depth in the main- growth spectrum, the additions see both styles enjoy an improved, wider colour bank.


Strengthening colour options in- line with market demand, Abingdon Flooring now presents Deep Feelings and Lasting Romance in 20 exquisite tones; including timeless neutrals and modern hues of silver through charcoal. With sufficient weight towards the grey spectrum, both carpets are now fully ready for the years ahead.


Martin Peace, Sales Director, Abingdon Flooring, explained more: “At our Centre of Development & Excellence, we closely monitor market trends and our own sales patterns, and the strength of grey has been impossible to ignore. The silk look of Love Story lends itself particularly well to modern style homes, where grey is undoubtedly the colour of the moment. We wanted to make sure that Deep Feelings and Lasting Romance had the perfect shade of grey for any scheme. Our new palette


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integrated felt backing which heightens the comfort value yet further.


Available in the same 10 sizes, President offers an even more indulgent finish through a 17.5mm pile, again beautifully crafted from 100% wool. This time in 16 colours, including piano black, ivory, cardinal red and a full suite of modern greys; President is available with the same three edge- bind options.


Alan Russell, Sales Director UK, explained more about the Original Wilton Rugs programme: “Our woven wool, wall-to-wall products have long been considered as carpets of exceptional quality, but we are also well-known for our flatwoven rugs in our Vintage collection. Our new Original Wilton Rugs programme combines these two fields of expertise to bring extraordinary depth. Not only does the collection take on our President and Richelieu Velours


qualities, but also the entire Haute Couture flatweave collection of patterned jacquard woven designs.”


In a wool-rich quality, these amass 14 different designs covering geometric, floral, aged-effects and patchwork; all available in several colourways. Each hand-finished quality is available in 10 sizes. It’s an extraordinarily deep collection that ensures Original Wilton Rugs can unlock the personality of any home.


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has achieved this, while retaining a broad array of natural tones for those homeowners looking for something a little more classic.”


Made from 100% polyester and with Abingdon’s Soft Fleece Bac for a more appealing feel, easier installation and improved underfoot comfort; Deep Feelings and Lasting Romance benefit from total bleach cleanability and a lifetime stain guarantee. With a cut-pile saxony texture, the carpets capitalise on polyester’s super-soft feel in a velvet-look that’s incredibly luxurious and which has made the carpets hugely popular in homes around the country. They also benefit from a long 15-year wear warranty, underlining polyester as a fibre for modern living.


“When purchasing a new carpet, homeowners want the confidence that they are buying something stylish and made to last. With Love Story they get exactly this. The Love Story collection is a popular choice and we expect the new grey tones of Deep Feelings and Lasting Romance to build on this,” concluded Martin.


Made in the UK in 2.5, 4 and 5m widths, the styles bring a great value carpet for any room size, keeping waste and seams to a bare minimum. Abingdon Flooring has already begun a roll-out programme of updating Love Story POS units with the new colours.


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