DOMOTEX 2019 Ones to Here’s a sneak preview of just a few of the big bran
while rounding out the collection comes NATURtrend, cork floating floors and glue-down tiles in 12 designs across natural and colour finishes.
Paulo Rocha, Product and R&D Manager, Granorte, revealed: “We’re hugely excited about the launch of TRENDcollection as it puts cork’s firm and clear benefits to a new audience of homeowners and designers. Significantly widening the appeal of this wonderful natural material, it’s a notable development for cork flooring and one that is sure to capitalise on the growing demand for natural, sustainable interior finishes.”
Granorte- Hall 12, Stand C35
Innovator in cork, Granorte, will return to Domotex in 2019 with a stand designed by leading interior designer Marco Carini.
Presenting an immersive voyage into a box-like cork shelter, defined by its walls, ceiling and floor; Granorte’s stand will carry visitors through corridors of discovery, as if entering into the world inside the bark of a cork tree.
Once inside, visitors will be able to explore Granorte’s extraordinary ranges of cork flooring and surfaces, a highlight of which is sure to be the launch of TRENDcollection. Aimed at delivering cork to a new audience through budget-driven alternatives to
12 | Tomorrow’s Retail Floors
the manufacturer’s high-end flooring products, TRENDcollection carries all the benefits of the natural and sustainable material.
From the ground up, including a new website, brand identity and packaging concept; TRENDcollection delivers cork’s quiet and comfortable, water- resistant, wear-resistant and ecological benefits in a range of economical and easy to install floors. The range includes SOLIDtrend, a collection of 10 wood and stone designs in a floating, rigid core construction that features a cork back and 0.5mm wear layer. Alongside, VINYLtrend features Granorte’s proprietary vinyl top layer on an HDF floating core in 34 designs. DESIGNtrend offers direct digital print onto a cork top layer in 16 designs,
Not stopping at the launch of TRENDcollection, Granorte is also using Domotex as the platform for the Granorte Colour Palette. Representing fire, earth, wind and water through 28 colours, Granorte Colour Pallete forms the base of all colours in the Granorte Delivering Nature brand offer. Seeing an overhaul of existing ranges, the palette will see Naturals reorganised into 28 decors, new tones introduced in Decodalle, Recolour significantly updated in all 28 colours – as well as the introduction of a new glue-down version – and Vita Classic and Vita Décor with additions.
Elsewhere, the innovative PVC-free Kenko remains without modification, as does Corium, while Granorte will introduce a new large-format wall tile in Carioca. Made with a natural cork surface, Carioca brings bevels back to give these tiles a unique look. For the rest of the Granorte’s wall products, Storywall is refined with new colours and 3Dforms with added colour available in three shapes and two formats. The range will also feature rectangular cork panels in two dimensions and three thicknesses that can be used in combination to create a visual feast. It is this new product that will completely cover the exterior walls of the stand.
www.granorte.co.uk www.tomorrowsretailfloors.com
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