PRODUCTS & SERVICES


PREPARE FOR PATTERN POWER


Pattern is making a strong and welcome return to home interiors, so join the first flooring retailers already embracing its reappearance with the StainFree Wilton collection by Abingdon Flooring.


With the launch of Abingdon Flooring’s brand-new StainFree Wilton collection, flooring retailers can celebrate the rise of pattern in the home on two super- stylish lecterns.


The dual lectern set brings an impressive array of designs to choose from. From contemporary plaids in Chatsworth, Chequers and Balmoral to the hessian-like Blenheim, the intricate florals of Chartwell and the damasks of Sandringham and Highgrove; StainFree Wilton makes a strong argument for choosing patterned carpet.


To make selecting the perfect pattern easy, Abingdon Flooring has grouped the woven Wilton collection on two lecterns. One lectern contains all the modern plaid designs while the other celebrates the elegance of the collection’s floral and damask styles.


IN YOUR DREAMS


With homeowners seeking solace and calm from their home interiors, Balta’s Noble Dream is a timely reminder that there are few floors that can match the cossetting comfort of carpet.


Noble Dreams by Balta is a carpet that excels in modern homes, thanks largely to its 100% StainSafe polypropylene yarn. The ideal blend of practicality and affordability, the bleach-cleanable yarn has been a favourite in homes for well over a decade.


In Noble Dreams, Balta has dreamed up a stylish 5/32” cut-pile quality in a palette of greys, pastels and neutrals. Setting a classic look that feels familiar and invitingly comfortable, the carpet is available with Balta’s Ultratex Quick+ felt backing. Boosting underfoot feel, this backing is just another indication that this is a carpet ready to maximise comfort and set a calming feel in any room.


Sophie Hautekeete, Marketing Manager, commented: “There’s no


32 | Tomorrow’s Retail Floors


Millie Barlow, Head of Marketing at Abingdon Flooring, said: “It’s important to remember that, for many interested shoppers, this might well be the first time they’ve considered a patterned carpet, and so we’ve tried to make that decision a little easier for them. Creating a strong group on each lectern keeps the focus on a particular style of pattern – modern plaid or classic floral – and avoids the customer feeling overwhelmed and indecisive.”


Colours too have been carefully considered, with the British manufacturer avoiding bold traditional tones such as red and green. Palettes in each pattern are reflective of today’s


doubt attitudes to home decoration have been altered by the pandemic. We’ve spent more time at home than ever before, which has been great for getting people thinking about their décor, but we’ve also looked at our interiors as places that protect us and keeps us safe. This has seen ideas of comfort and calm come to the fore and there are few better floorcoverings than carpet to reinforce these feelings. We’re expecting this notion to remain prominent for the remainder of 2021 and beyond, as uncertainty remains a key stimulus of trends.”


Noble Dreams’ 12 colours also help to support this calming influence. Its restful tones of taupe, sand and rock


interiors, with hues of silver, pewter, onyx and harvest. Each style is available four-metre wide and is made from high-quality polypropylene yarn, making it a perfect addition to the renowned StainFree range.


Enjoying a Stainfree-for-life and 10-year wear warranty, the bleach-cleanable StainFree Wilton collection is ready to make pattern accessible to more homeowners than ever before.


As Millie Barlow concluded: “Patterned carpet is looking to make a strong return over the next couple of years and, with StainFree Wilton, you’ll be ready to make the most of its power.”


www.abingdonflooring.co.uk


connect rooms to nature and work well with soft natural textiles that too are helping homeowners to stay calm and relaxed in these unprecedented times.


Noble Dreams is now available from Balta in four and five-metre widths. The carpet comes with a 10-year wear and 15-year stain promise, underlining its ability to deliver a quality carpet at a competitive price.


broadloom@baltagroup.com www.tomorrowsretailfloors.com


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