SOCIAL MEDIA & APPS
Neon Cherry was founded in 2020 as a collaborative service to support brands and businesses with social media and PR.
https://www.neoncherry.co.uk/
The company evolved to include training as there was a demand from clients to understand the power of social media. Zoe Hallam is a Social
Media Consultant at Neon Cherry and Natasha Cox is
a Social Media Trainer. Zoe said:
Natasha and I have recently (February 2021) delivered several bespoke social media training sessions to the sales reps of a large UK flooring brand, with an objective for the sales team to understand the importance of Facebook and Instagram. This knowledge will be shared with the retailers to help them increase awareness of their product offering and drive footfall into the store.
The training sessions gave an overview of the social platforms and focused specifically on Facebook and Instagram, as these are the two platforms that have the highest impact for retailers. Session one training covered: how to set up social media for business use, how to create scroll-stopping content and how to engage with the retailers’ target audience. Session two focused on optimising social media for sales: an in-depth look at the algorithm and social media advertising.
Very few retailers have a social media strategy - so we’re hoping the training will help the retailers to plan a strategy and start being more active, consistently.
Brexit and the pandemic have changed consumer behaviour. More consumers are looking to shop local and support independent retailers and, therefore, now is a great time for the retailer to be promoting their products, stores and service offering.
The large UK flooring brand sales team are now equipped with a best-practice guide to share with retailers and the knowledge to give advice and tips on how to get the most from their social media channels.
Social media is the cheapest and most effective way of advertising and, during 2020, the only place consumers went consistently during the lockdown was social media, so it’s really important for retailers to embrace this method of communication and marketing.
Natalie Howell, Group Head of Marketing at SpiderGroup:
https://www.spidergroup.com/
How can social media help retailers whilst their physical shops are closed?
Even when your customers aren’t able to come into your shop, they’re still online. Spending time on social media means you’re in the places your audience is spending time. Plus, you get to reach a wider audience than you’d be able to from your physical shop. If you’re posting decent content on social media, you increase brand awareness and elevate your company as industry leaders.
Why is social media important even for businesses that have been established for many years?
To be relevant as a brand and business that can be trusted, it’s vital to be in contact regularly with your customers. Social media can help amplify your company values, culture and mission - making sure that even established names are relevant and front of mind. A long time ago, businesses didn’t have websites, until it became completely necessary to have an online presence. Social media is going the same way – without being there, it’ll be harder for you to get found, and harder to build trust with your audience.
26 | Tomorrow’s Retail Floors
www.tomorrowsretailfloors.com
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