SOCIAL MEDIA & APPS


Andy Ryan, Founder of social media and influencer marketing agency, Komodo: What are the easiest/most


effective social media outlets to focus on?


With no barriers to entry, Facebook and


Instagram are by far the most effective platforms to showcase a business, as well as its services and products. Brands can use this as their digital shopfront, creating eye- catching content to engage with their target customers.


When deciding what to post on socials, businesses should ask themselves; what are you proud of and what do you want to show to the world, in your very own digital shop window?


Make sure you are posting regularly and engaging with your consumers. People will be using this as a place to check out their options, to scope out your competitors, so you should be posting the very best examples of your work and your products.


When people ask questions, be sure to respond quickly and efficiently, and open the floor to questions through conducting polls to see which products/services people like best.


Take all of these platforms to the next level by investing in some paid advertising on them. This allows you to target a


Alistair Reid, Senior Social Media Expert at Mighty Social:


https://www.mightysocial.tech/


How can social media help retailers whilst their physical shops are closed?


Providing consumers with regular updates about your brand helps cement relationships and build brand trust. This could be a shop refit. Asking them questions and conducting polls. Take people on a journey through your past and teach them things they might not know about your brand. Create a competition. This is a great organic engagement driver, as competitions may even offer a glimmer of joy to people in these uncertain times. You could also put out content that is interactive, fills time and is helpful. For example, daily tasks, challenges, puzzles, activities, brand trivia, etc.


What are the main things brands should focus on when improving their social media strategy?


Planning: Take some time each month to plan out your content. Create a social calendar that matches other PR and marketing activity calendars. Look for tie ins and plan out the copy and start thinking about what visual assets you


specific demographic based on location, age, employment status and many other key factors.


https://wearekomodo.com/


What are the main things for businesses to focus on when improving their social media strategy?


Be Authentic: People buy into people- tell us your true story, tell us about your business and what you love about your job. At the end of the day, people want to hear from YOU. If you are positive, others will respond positively.


Choose the Right Networks: In order to hone in on the right target audience, it’s important to make sure you are using the most appropriate social network. It is strongly advised to join four of the most popular, as anything more than this may become unmanageable. Choosing the right ones will purely come down to your target audience, where they are in the world, and your wider business goals. Ask yourself what you are trying to achieve and who you are trying to speak to, as this will help determine your tone of voice and what platform is most suitable.


Be Consistent: Growing your social presence isn’t a quick fix or a ‘one hour a month’ task. You will need to integrate it into your daily and weekly schedules, perhaps even hiring a dedicated employee or third-party agency. When scheduling content, be sure to update your platforms as often as you can. This builds familiarity with followers and, above all, lets people know they can get hold of you quickly and easily if they need to.


might need. You can even schedule the posts using Facebook or social media management platforms.


Video: Video marketing is the norm now, and is an ideal format on social as many of the algorithms favour video over still assets. If you can’t communicate with your customers face to face, why not up your video content game by hosting a live product demo? Have your community submit questions and have a Q&A session


Analytics: Learn from them and adapt your strategy accordingly. There is little point in acting on gut feeling alone, social channels offer so much in the way of analytics and audience insights so they shouldn’t go to waste.


Look for Outside Help: Often a fresh pair of eyes can freshen things up. A social media agency can also make sense of the often-complex analytics and suggest ways to improve your content.


twitter.com/TRetailFloors


Tomorrow’s Retail Floors | 27


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