SOCIAL MEDIA & APPS
rveyMorton.Digital and The Social Sanctuary Podcast. o the go-to place for website design and social media marketing. In this guide, of even the smallest and most traditional businesses.
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The content you share in 2021 will have a significant impact on your success. Video content reigns supreme. While sites such as Facebook, Instagram, and Twitter still dominate, TikTok has evolved to significantly influence people’s behaviours online. Instagram has recently released Reels, and all the browsing data from Facebook suggests that most impression time is won by video content. As people spend more time online in 2021, they want to be entertained and distracted from the seriousness of the world’s news. A final trend is surprising and requires a delicate touch. People are more and more attracted to memes and react when they appear in their feeds. There is even a trend on TikTok where influencers film themselves reacting to memes. Take a look at the account of ex-teacher Ryan Maxwell who has a following of over one million people. People need lightness in serious times, and memes – appropriate memes that sit within your brand – can provide this.
If you are a small or a traditional business not yet on social media, you are looking for a useful starting point. While
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you might think leaping on the latest trends of the smaller social media might be best, it is fair to say that Facebook, Instagram, and Twitter continue to dominate. It is unlikely that this dominance will change throughout 2021 or even in the next few years. With massive profits and an enormous talent base, they have the resources to pivot to the next trend.
So, when starting out, you would do well to set up a Facebook account and use the directed marketing offered on the platform. Instagram allows you to respond to some of the popular trends of 2021, as video and behind-the-scenes stories fit the format well.
Remember that, whatever the platform you choose, you should: a) know your audience, b) be authentic, and c) be a reliable presence on your customers’ feed. While you can make social media more complicated than this, at its core, simply being yourself and being there are your most potent tools.
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