CLEANING INSPIRING CONFIDENCE
Businesses need to elevate retail cleaning practices to the highest possible standard while displaying visible prompts that validate a customer choosing your company, says Osprey Deepclean.
On June 15th, retail businesses opened their doors to customers as the government lockdown eased. Shoppers and staff have begun leaving the safety of their homes and are venturing into non-essential shops. They expect you to take every precaution to ensure their safety. People are anxious and earning trust means establishing your store as a safe and trusted haven.
Visual communications are essential OKI Europe’s whitepaper ‘The Benefits of In-store Signage in a Crisis’ explains that visual communication is vital to helping customers remain calm, avoiding confusion and conveying the government’s everchanging regulations.
As measures like social distancing loosen and tighten, reflecting these changes through visible prompts can help mitigate potential issues and instil confidence.
Floor stickers can guide shoppers around the store while assisting the observation of government social distancing rules. Removable window stickers enable you to communicate changes to store opening times daily. Directional hanging signage helps customers navigate aisles faster, which increases footfall and decreases waiting times. Shelf and free-standing signage inform shoppers of policy changes like the handling of items, as well as product stock level notices. Whilst visible sign-off sheets spread around the store and toilets to reassure customers cleaning has taken place and continues to take place at regular intervals
People are hyper-hygiene conscious A survey taken before the outbreak reported that two- thirds of shoppers would cut their shopping time short to avoid unacceptable hygiene. Consider the pandemic mindset of the population now and you can imagine the hygiene levels your business must achieve to keep people safe, earn their trust and inspire confidence.
Installing hand sanitiser stations Establish sanitation stations throughout your store to encourage good hygiene. Ideal areas to install these stations are entrances and exits, which helps prevent dangerous bacteria from going in and coming out, while toilets present natural locations for people to sanitise their hands.
Common touchpoints like trolleys, baskets and door handles need frequent cleaning with antibacterial wipes to ensure they are free of germs. Sanitation stations provide an area to store these cleaning materials so your employees can wipe down surfaces while customers witness the process. Some shoppers may even want to tackle the job themselves for their own peace of mind and all shoppers should be actively encouraged to wear gloves and facemasks.
40 | TOMORROW’S FM Implement gold standard
cleaning procedures Government guidelines stop short of explaining the cleaning measures you should apply to cultivate environmental safety in retail. At the very least, you need to employ a two-step process to reduce contamination. First, clean surfaces with microfibre cloths to remove dangerous biofilm, like dirt, grease and dust, then disinfect those areas with a suitable chemical.
You must implement these two steps in the right order. Failure to do this will leave hazardous contamination that’s ready to infect the next person who brushes their hand along the surface. Dry Steam offers a viable alternative to the use of chemicals as it achieves a safe removal of dirt, grease and pathogens in one simple step.
In this new reality, the minimum you should do to protect everybody who comes into your store is everything possible. As a final step you should implement dry steam vapour (DSV) cleaning. It’s simple and necessary to the provision of the gold standard cleaning that’s required to deliver maximum effectiveness.
Step one - Clean Let’s say an infected customer enters your store with dirty hands after labouring on a building site. They ignore the sanitation stand and trudge around, picking up and returning items, touching countertops and the clothes racks. Every surface they touch is now contaminated with dirt and grease, which provides disease-producing organisms, like SARS- CoV-2, the optimal environment to thrive.
Without thoroughly cleaning surfaces by wiping away debris and dirt with an approved detergent, disinfecting those areas is pointless. Disinfectants must contact the bacteria to effectively reduce pathogenic organisms.
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