FEATURE
Kärcher UK, the world’s largest manufacturer of cleaning machines, is the headline sponsor of the show.
The event is run by CBI VR Experiences, sister company of longstanding cleaning, FM, and environmental industry PR agency, Ceris Burns International. It is backed by an extensive, international PR and marketing campaign.
Virtual visitors This virtual showcase delivers all the standard features of a live trade show while taking online relations to another level. The format allows people that wouldn’t traditionally go to live events to interact and take part.
Visitors can do all the usual things they’d do at a show: visit exhibitor stands, see innovations, watch demos, schedule one to one video appointments, plus fill their virtual briefcase with information and brochures and consume live and on-demand content from international leaders on two stages. They can also try the show’s scavenger hunt to win prizes, and get social in the networking lounge.
Interactive stage Special features include virtual reality (VR) and augmented reality (AR) for a sensory experience. Top tier exhibitors will demonstrate their products from an immersive studio, with bespoke 3D sets, and mixed reality elements to add impact. This places the presenter in a dynamic, 360-degree virtual studio environment, which is visible in real-time to visitors online.
Visitors log in to enter the stage and step into the presenter’s world virtually, with questions being answered there and then. This real time contact between the presenter and their audience enables instant engagement and discussion, making it feel as close as possible to an in-person, physical connection.
Visitors will enter the sessions directly by clicking on the stage door. They will be able to contribute to live Q&A sessions via online chat and text applications.
Competitions to celebrate
industry trailblazers Visitors have the chance to see and vote for the most innovative apps designed to aid cleaning and hygiene in the free ‘Battle of the Apps’ competition. Shortlisted organisations will demonstrate their apps at a live webinar at the event. Demos will last between three to five minutes. The audience will vote for their favourite, with results displayed on screen as soon as the poll ends.
The final of the ‘Meet the Buyer’ competition will also take place to celebrate industry trailblazers. A panel of high-profile buyers will invite 20 companies to hone their pitches and take part in a competition for the accolade of best innovation. This will culminate in five finalists presenting privately, live to the buyers on the Interactive Stage, with top contracts on offer. The first five organisations to be selected to take part in this competition are Craftex; The Hillbrush Company; The Cheeky Panda; Ongrade and SAVORTEX.
Media partners Tomorrow’s Cleaning is the headline media partner for the show, with support from Tomorrow’s FM.
The Indie Stage
Visitors can join flexible format sessions on this stage which will provide a second space for participating companies to deliver private online meetings, panel discussions, corporate presentations, product demonstrations and more. Sessions can be live, semi-live or pre-recorded in line with the exhibitors’ preference.
www.tomorrowsfm.com
A fresh approach Take the opportunity to update your industry knowledge and meet suppliers based on your requirements – all without the need to travel. Benefits include staying safe, reduced costs, more time efficiency, and minimal environmental impact. This is a totally new approach to sharing innovation and doing business without leaving your desk and the event is guaranteed – the showcase will go on.
Email:
info@cleaninginteractive.com Call: 07847 642543 (mobile) or 01825 729941 (landline)
www.cleaninginteractive.com
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