COVER STORY
CREATING A FIVE STAR WASHROOM EXPERIENCE
Simeon Barnes, MD of Excel Dryer UK, talks to Tomorrow’s FM about the company’s recent study into washroom expectations, and what businesses can do to improve the user experience.
Almost every facility has some form of washroom. Whether it’s used by employees, guests or clients, the experience we have using a public washroom impacts our perceptions of an entire facility and indeed, the organisation itself.
To understand the components of a fi ve-star washroom experience, Excel Dryer undertook a research study talking to the public about their expectations and what can improve the public washroom experience. We also engaged facility and washroom operators, to understand their perceptions of customer needs and their washroom planning.
Given the last 15 months, washrooms will need to be cleaner and more hygienic than ever before. The fi ve- star washroom experience enshrines hygiene safety and makes users feel comfortable, acknowledges sight and sound and uses the latest technology to create effi cient experiences that protect the planet.
Creating safety and comfort The natural place to start our research was washroom hygiene. What factors do users rate that relate to hygiene?
Despite whatever other elements are in place, users simply do not want to linger in a washroom longer than necessary. Four-fi fths (80%) of users said minimising time spent in a washroom is essential. The less time users spend, the less time they are exposed to hygiene risks.
26 | TOMORROW’S FM
It was with this in mind that Excel Dryer launched the industry redefi ning Xlerator Hand Dryer in 2003, reducing dry time over conventional dryers by more than 300%.
Even the cleanest washrooms need to acknowledge and incorporate hygienic effi ciency. This is well understood by the operators we spoke to; four out of fi ve rank washroom effi ciency essential for users.
“80% of users said minimising time spent in a washroom is essential.”
Even prior to 2020, washroom design was trending towards improvement in turnaround time. This generally took the form of increased automation in facilities whilst eliminating communal touchpoints, increasing hygiene safety and decreasing time spent in the washroom.
Amongst the operators we spoke to, 78% acknowledged that touch free sinks were an important part of hygienic washroom design, as well as reducing touchpoints on taps and soap dispensers.
Hygiene in a washroom, and the desire to minimise time there, is the fi ne point of a broader issue. Do users feel comfortable using public washrooms? What factors into their sense of comfort within a washroom?
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