WHAT’S NEW?
THE FLOORBRITE GROUP INVESTS £100K
ON REBRAND Manchester-based cleaning and facilities service provider, Floorbrite is celebrating after completing a full rebrand – the first in its 47-year history.
The family run firm will now be known as The Floorbrite Group and has invested around £100k into the rebrand which covers brand development, a website redesign, new signage, a full suite of new vehicle wraps, and an advertising campaign.
Founded in Sale, Cheshire in 1972, The Floorbrite Group is now headed up by second generation Wyers, Managing Directors Nik and Alex. The company has diversified over the years from cleaning into a full suite of facilities management provisions, including waste management, security, and pest control amongst many others.
Combined with a record-breaking turnover in 2018 of more than £18.5m, The Floorbrite Group’s rebrand has given clear definition to the firm’s place in the FM and cleaning market. The firm also now employs more than 1,500 people across the UK, including at a base in Leeds and Birmingham as well as Manchester.
RIZISTAL UNVEILS TARMAC
SURFACE RESTORER Rizistal is highlighting its Tarmac Surface Restorer that refreshes old and faded asphalt and tarmac surface to look like new again.
The Rizistal Tarmac Surface Restorer SC860 is specially formulated to minimise disruption with a rapid cure time.
The high-performance, bitumen-based paint can double or even triple the life span of a car park, road or warehouse floor, making it a cost-effective solution for any high- traffic facility.
Weather and chemical resistant against acid rain and dilute alkali- based cleaning products, the Tarmac Restorer is suitable for use on both
18 | TOMORROW’S FM
Nina Wyers, Marketing Director at The Floorbrite Group said: “We’ve been planning the rebrand for a number of years but wanted to wait until the time was right to execute it, this year we’ve got additional plans to extend our premises and put a real focus on employee wellbeing, so it felt like a great way to start the year.
“The new brand feels much more representative of the modern Floorbrite – it’s fresh, cutting edge, and engaging and we hope all staff feel it encompasses the ethos of the company as it is now.
“There’s been a lot of change here in the 47 years since my dad, Martin, set up the company and we felt it was time that we reflected that in
indoor and outdoor surfaces. It is easy to apply and has a rapid cure time of approximately eight hours.
To take you through the mixing and application process, Rizistal provides helpful ‘how to’ guides and videos on its website. The company also offers a technical telephone support service for any question that is unanswered in the guides.
SC860 is available in 5L and 25L to suit various project sizes. The black surface coating provides coverage of approximately 2m² per litre, depending on porosity of the substrate.
Rizistal supply industrial grade, repair, paint and protect products for optimum performance and durability. They are designed specifically for construction and
engineering projects in residential, commercial and industrial environments.
If you would like to view this product, watch the application guide or to make a purchase please visit:
www.rizistal.co.uk/product/bitumen-tarmac-surface-restorer
www.rizistal.co.uk/product/ bitumen-tarmac-surface-restorer
twitter.com/TomorrowsFM
the look and feel of the branding, it’s been a really insightful and educating process and we’ve already had amazing feedback from many of our clients and suppliers.”
The rebrand has also future proofed the business for future generations, enabling it to diversify further and build on the success seen to date.
The Floorbrite Group was awarded a finalist place at The Golden Service Awards in 2018, a Gold Achievement Award in the RoSPA Occupational Health and Safety Awards 2018, as well as an International Green World Award by the Green Organisation in recognition for being one of the world’s greenest companies.
www.Floorbrite.co.uk
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