LEISURE & RETAIL CONTROL
Vineet Kashyap, Managing Director of Chubb Asia Pacific, explores the role of integrated
technology in easing urbanisation pressures and maximising the retail experience.
The world is witnessing a mega trend that will define how humanity lives for many decades to come and it is called “urbanisation.” According to the United Nations, 54% of the world’s population live in urban areas today – a proportion expected to increase to 66% (from 3.9 billion to 6.4 billion) by 2050.
To put this in context, the world will add the population equivalent of New York, Shanghai and Tokyo every year. This increase in urban populations places greater expectations on the companies that provide solutions within commercial buildings.
Users and owners are no longer satisfied with just the real estate space, they expect the building to be dynamic and keep them safe, while at the same time having a minimal impact on the environment. This change will require smart buildings that satisfy a multitude of different user requirements with the use of technologies. These intelligent, integrated buildings are no longer a lofty concept – they are real.
Conversations about the impact of urbanisation often spark questions about housing and spatial planning. However, urban population growth can place equally significant pressures on the retail and leisure sector.
Brick and mortar retailers must adapt to large crowds without compromising the shopping experience to effectively compete with the convenience and immediacy of the online experience. High streets across the world are feeling the strain as they continuously bid to attract consumers.
Part of the attraction process is to make the shopping experience as enjoyable as possible, ensuring safe and easy passage around commercial centres. This can be achieved with the right mix of integrated and intelligent technologies.
One such example is iSQUARE, an iconic shopping mall located in the heart of Hong Kong’s most popular tourist district, Tsim Sham Tsui. Hong Kong has a population of over 7 million and attracts almost 60 million tourists each year. iSQUARE houses some of the world’s best-known retail brands and restaurants and as a result has an extremely high amount of consumer traffic every day.
To maintain a high level of customer satisfaction for visitors, iSQUARE must effectively facilitate the steady flow of consumers through the busiest areas at peak hours, providing them the fastest and most direct routes to their next destinations. Customers should think of iSQUARE as a prime retail location and not as a site for gridlocked walkways, queues and long waits for elevators.
46 | TOMORROW’S FM
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