COVER STORY
WE LOVE RECYCLING. YOU LOVE RECYCLING
Paul Jakeway, Head of Marketing, EMEA, Rubbermaid Commercial Products (RCP) talks about the recent successes of the company’s Love Recycling campaign.
The front cover says it all. Thank You.
Thank you to the businesses that took part in our research projects. Thank you to the businesspeople who voted for us to win this award. Thank you for demonstrating commercial recycling is a prominent concern for businesses.
In 2020, Love Recycling focused on getting a clear overview of commercial recycling across Europe. Undertaking two research projects across 2020, RCP set out to fi nd out how businesses were fairing. What initiatives and processes were businesses implementing, what challenges were they facing?
Businesses told us a lot that was encouraging. More than 75% of respondents were actively engaged in commercial recycling and intend to increase spending over time. Other fi ndings were less positive.
While businesses want to recycle more, they face interest, knowledge and fi nancial barriers to doing so.
At many companies, discussion of commercial recycling rarely makes it to the boardroom, in part because less than a quarter include any kind of waste fi gures in annual reporting. While every business creates waste, few are refuse or recycling experts beyond legal compliance.
Yet, in-house knowledge is one of the key drivers for recycling success. More than 70% of businesses told us sometimes their recycling efforts are unsuccessful. Across Europe, more than 90% of businesses are looking for external help with recycling knowledge to create more success.
Many of these challenges and factors continued into our second research project, an investigation into the pandemic’s effects on commercial recycling and waste.
While businesses faced restrictions, disruptions and new expectations, the data shows that the desire to increase recycling ranks highly with businesses, placing above targets such as creating consistent returns for shareholders.
So, what’s the future for commercial recycling and what part will Love Recycling play?
On the opposite page you will fi nd the Love Recycling manifesto.
All the information we have gathered, the knowledge we have created, over the last 15 months shows us that businesses want to do more but they need more information, training and ways to engage with the latest recycling thought, innovation and development.
Our manifesto contains pledges for how we aim to help but it comes down to one single thing.
If a business wants to recycle more, learn more, ask questions, discuss recycling, explore product solutions or gain access to expert-driven content and advice, Love Recycling from RCP will help them get their recycling where they want it to be, in the most cost effective and effi cient way possible.
As a thank you for supporting us to win the Tomorrow’s FM Award 2021, we are offering free workplace waste and recycling consultations. Simply visit
loverecycling.com to get in touch and we’ll do the rest.
www.loverecycling.com/
Let’s do this together.
www.loverecycling.com/
26 | TOMORROW’S FM
twitter.com/TomorrowsFM
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