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WHAT’S NEW?


FLOORBRITE GROUP CELEBRATES RECORD


TURNOVER WITH REBRAND Manchester-based cleaning and facilities service provider, Floorbrite has completed a full rebrand – the first in its 47-year history.


The family run firm will now be known as The Floorbrite Group and has invested around £100k into the rebrand which covers brand development, a website redesign, new signage, a full suite of new vehicle wraps, and an advertising campaign.


Founded in Sale, Cheshire in 1972, The Floorbrite Group is lead by second generation Wyers, Managing Directors Nik and Alex. The company has diversified over the years from cleaning into a full suite of facilities management provisions, including waste management, security, and pest control amongst many others.


Combined with a record-breaking turnover in 2018 of more than £18.5m, The Floorbrite Group’s rebrand has given clear definition to the firm’s place in the FM and cleaning market. The firm also now employs more than 1,500 people across the UK, including


at a base in Leeds and Birmingham as well as Manchester.


Nina Wyers, Marketing Director at The Floorbrite Group said: “We’ve been planning the rebrand for a number of years but wanted to wait until the time was right to execute it, this year we’ve got additional plans to extend our premises and put a real focus on employee wellbeing, so it felt like a great way to start the year.


“The new brand feels much more representative of the modern Floorbrite – it’s fresh, cutting edge, and engaging and we hope all staff feel it encompasses the ethos of the company as it is now.


The rebrand has also future proofed the business for future generations, enabling it to diversify further and build on the success seen to date.


www.floorbrite.co.uk


in practice and how it could hugely benefit their businesses.”


Tork EasyCube gathers real-time data from washroom sensors and enables cleaners and managers to access this information via a smartphone or tablet. This allows them to check remotely when a washroom is experiencing particularly heavy traffic or when a dispenser requires refilling.


CLEANING SHOW VISITORS TEST TWO INNOVATIVE


TORK SYSTEMS Cleaning Show visitors were introduced to two Tork systems on the Essity stand.


Tork EasyCube is a facility management software that brings a new level of efficiency to cleaning operations.


Meanwhile, Tork PeakServe is speeding up hand towel delivery and reducing the risk of run-outs in the busiest of washrooms in stadiums, airports, and service stations. It is also proving highly popular in


22 | TOMORROW’S FM


washrooms that are only serviced once a day - in schools, offices and food manufacturing facilities for example.


“The show went well for us and we received a high level of traffic,” said Essity Sales Manager FSC and Solutions Stuart Hands. “It offered us a great opportunity to showcase our latest innovations to new and existing clients.


“Visitors were given the chance to try out Tork EasyCube via a tablet we’d positioned on a cleaning trolley. This attracted a lot of attention because it enabled people to see for themselves how data-driven cleaning works


Tork PeakServe dispensers were also on display on the stand so that visitors could try them out for themselves. “Everyone was very impressed at how easy it was to use and refill the Tork PeakServe unit, and they liked its unobtrusive design – which is pretty amazing considering it can cater for over 1,000 washroom visitors between refills,” said Stuart.


Also on show was the Tork Reflex kitchen wiping system which is designed to improve flow and enhance efficiency in commercial kitchens, and the Tork SmartOne Mini Twin, which is a high-capacity system that provides a practical alternative to the jumbo roll.


www.tork.co.uk twitter.com/TomorrowsFM


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