WHAT’S NEW
are designed to look like a 5* boutique hotel and residents can enjoy facilities including Carters Coffee Shop, The Palm Restaurant, Library, Savoy Hair Salon, The Bridge Club games room, Hamptons Lounge and Residents’ shop offering a selection of toiletries and confectionery.
When first approached by Castlemeadow Care, a Girbau laundry consultant listened to its specialist laundry needs and provided detailed advice on laundry design and equipment choice for optimum infection control, operational efficiency and quality. The Girbau team worked closely with the main contractors for the project to ensure a smooth installation and commissioning. New staff were also given introductory training on laundry operation and machine use.
NEW ERA OF SIMPLICITY FOR VEHICLE ADAPTATION
COMPANY Vehicle adaptation specialist Autochair is overhauling its branding to improve customer experience and create a trans- global offering of mobility products.
Almost 40 years aſter engineer David Walker invented the original ‘Autochair’ device following an accident that leſt him paralysed, the company has commissioned a rebrand to accommodate its growth strategy and enhance its communication policy.
As of July, products will be split into two clear and separate categories – Smart Transfer and Smart Liſter- giving greater clarity to consumers and retail partners, increasing flexibility to introduce new products quickly and easily.
Smart Liſter covers all equipment which aids the liſting of a scooter or wheelchair from pavement to car, while Smart Transfer refers to aids which transfer passengers from wheelchair to car.
This streamlining of the Autochair range into distinct categories translates fluidly into all languages, boosting global communication and
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Business Development Manager Kesh Punj said: “Castlemeadow Care were introduced to Girbau four years ago at The Care Forum and we’ve been using their machines ever since, across all our care homes.
“Their customer service is excellent and their maintenance programme is comprehensive. I would highly recommend them.”
Acting Care Home Manager Sanda Scott is thrilled with their on-premise laundry, the two Girbau HS-6013 each with a capacity of 14kg enable the housekeepers to process the bed linen, bath towels and residents’ daily laundry. The robust washers are paired with two energy-efficient Girbau ED340 Gas Dryers, and a 1m GMP flatwork ironer. There is also a Norris steam ironer for finishing residents’ personal laundry.
identification, allowing the British- based manufacturer to develop commercial channels spanning different countries and cultures.
The new branding will be seen on POS and marketing materials with fresh imagery, making the process of engaging with potential customers easier for retailers and referrers creating a smoother and easier customer journey, from enquiry to installation.
Disability rights campaigner, quadruple amputee and independent mobility consultant, Helen Dolphin MBE, praised the company for the clarity of its communication, saying: “Choosing the right aids and equipment when you have a disability can be an overwhelming experience, and I have wasted money buying things that didn’t work for me. However, I am sure that Autochair’s new branding will ensure disabled people get exactly what they need to enable them to live full and independent lives.”
The rebrand will also support trade, export and global sales streams of the company’s life-enhancing products.
Jules Allen, Autochair Sales and Marketing Director, added: “This clear, defined branding visually reflects our existing product lines and will boost our domestic and international sales activity.
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Prior to this project, Girbau also supplied replacement machines to three of the group’s other homes including The Paddocks, Lincoln House and The Mayfields care homes.
www.girbau.co.uk
“It supports not only the consumer journey but our partnerships and retail proposition and will allow us to seamlessly and quickly introduce new products into our expanding lines.”
The Autochair range includes UK- manufactured wheelchair and scooter hoists with a capacity of up to 200kg, person liſts which can transfer people from wheelchair to car seat for use at home, work and on holiday and an innovative transfer plate that gives passengers and drivers a stable transfer platform.
www.autochair.co.uk
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