Diversey opens R&D centre in China

Diversey has opened a new Research & Development centre in China, with the opening ceremony taking place at the China Clean Expo (CCE).

Situated at Wenjing Road, in the Minhang District of Shanghai, the new facility replaces a smaller R&D lab which Diversey operated in China prior to becoming a standalone company. The new centre is situated in a two storey building with a total floor space of around 1000m².

Adam Guo, Diversey Vice President in Greater China, commented: “As China is one of the top priority global markets for Diversey, this brand new R&D centre represents a crucial investment. Since our transition to a standalone entity there is a sense of Diversey and China having a shared mission. Diversey is determined to increase our understanding of the Chinese market and to effectively harness local talent.

“With this increased investment, we aim to grow significantly as a company and drive recognition of Diversey as the leading global innovator, developer and provider

of cleaning, sanitation and maintenance products and systems.”

The first floor consists of an open reception area, lab area, showroom and conference room. The second floor is to be used for the employees’ working environment and a number of meeting rooms.

Adam continued: “The key objective of the new R&D facility is to foster creativity and greater collaboration, enhance innovations, and better serve the market and customers. Diversey always has a singular focus on our customer’s needs and we are committed to placing our Chinese customers at the very heart of our business and everything we do at the new centre.

“Diversey anticipates investing additional resources into the development of effective digital solutions and new approaches to cleaning through the work of this exciting new Shanghai R&D centre.”

Nina Wyers, The Floorbrite Group’s Marketing Director, said: “We’ve been planning the rebrand for a number of years but wanted to wait until the time was right to execute it. This year we’ve got additional plans to extend our premises and put a real focus on employee wellbeing, so it felt like a great way to start the year.

“The new brand feels much more representative of the modern Floorbrite – it’s fresh, cutting edge, and engaging, and we hope all staff feel it encompasses the ethos of the company as it is now.

Dazzling rebrand is a first for The

Floorbrite Group Manchester-based cleaning and facilities service provider, Floorbrite, is celebrating after completing a full rebrand – the first in the company’s 47-year history.

The family-run firm will now be known as The Floorbrite Group. £100k has been invested in the rebrand which covers brand development, a redesigned website, new signage, a full suite of new vehicle wraps, and an advertising campaign.

Founded in 1972 in Sale, Cheshire by the late Martin Wyers, The Floorbrite Group is today headed up by second generation Wyers, Managing Directors Nik and Alex. The company has diversified over the years from cleaning into a full suite of facilities management provisions, including waste management, security, and pest control and more, and now employs more than 1,500 people across the UK.

2018 saw a record-breaking £18.5m turnover for the firm, and the rebrand aims to clearly define the firm’s place in both the cleaning and FM market.

“There’s been a lot of change here in the 47 years since my dad, Martin, set up the company and we felt it was time that we reflected that in the look and feel of the branding, it’s been a really insightful and educating process and we’ve already had amazing feedback from many of our clients and suppliers.”

The rebrand is also designed to future-proof the business for future generations, enabling it to diversify further and build on the success seen to date. Recent awards include a Gold Achievement Award in the RoSPA Occupational Health and Safety Awards 2018, as well as an International Green World Award by the Green Organisation, recognising the company as one of the world’s greenest. WHAT’S NEW? | 7

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