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headquarters in Skokie, IL, USA, and will report to the CEO and President, Alison Gutterman.


Gutterman commented: “Shari is not only a strategic marketer, but a true innovator. With her strong track record of success at several major companies, her expertise will be key in driving our brand growth as we continue to expand our product line. We’re thrilled to have her join the Jelmar family.”


Shari has previously held leadership roles at global consumer companies including PepsiCo, Kraft Foods, the Wrigley Company and ConAgra Foods. Recently, Shari built a new consulting business, BrandNext Partners, in partnership with former colleagues from PepsiCo and the Wrigley Company.


New Chief Growth Officer for Jelmar


Shari Matras has been hired by Jelmar, creator of the CLR and Tarn-X product lines, as the company’s new Chief Growth Officer.


In her new role, Shari will lead all sales, marketing, business development and product development programs on behalf of Jelmar. Shari will be based out of the company’s


Shari added: “The leadership and team at Jelmar are outstanding. Jelmar’s products have been a household staple for decades, yet they continue to adapt to meet the needs and desires of the modern consumer. I look forward to working with such an innovative and savvy group of people and see much opportunity to build and grow the CLR and Tarn-X brands.”


www.clrbrands.com


which uses beneficial bacteria and eco-benign chemistry instead of traditional harsh chemicals.


The CSSA Awards, which celebrate excellence across the UK contract cleaning industry, took place on 20 March during the Cleaning Show 2019. The award was one of only four categories presented on the day alongside training, environmental and sustainability and corporate social responsibility.


General Manager Emma Saunders said: “It was incredibly exciting to win the Contract Innovation award, and we have to thank the entire Genesis team in Cardiff and the US for their continued hard work and dedication. It took thousands of manhours and millions of pounds’ investment to develop our eco-benign technology, which in turn lead to the creation of this innovative product range.


“Each application specific product surpasses regular chemical solutions in three ways. They offer long term cost savings to customers as they continue to clean after application, protect assets as they require less abrasive cleaning action, and provide a duty of care to cleaning staff and building users through the removal of harsh cleaning chemicals.


Major cleaning award for Genesis


Welsh biosciences company Genesis Biosciences has won a major UK cleaning award for its innovative, eco-friendly range of cleaning products.


Genesis won the ‘Contract Innovation’ category at the Cleaning & Support Services Association (CSSA) Awards 2019 for its ground-breaking Evogen Professional range,


“We have recently witnessed a surge in demand for our environmentally responsible, scientific products and, in response, have begun an ambitious facilities expansion programme that will boost our manufacturing capacity. This is a very exciting time for Genesis, and we are delighted to have been recognised for our continued commitment and innovation in the industry.”


www.genesisbiosciences.co.uk www.cssa-uk.co.uk


www.tomorrowscleaning.com WHAT’S NEW? | 17


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