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Celebrating our industry’s key workers


As the UK works to turn the tide against COVID-19, European Cleaning & Hygiene Awards founder and ECJ Editor, Michelle Marshall, explains why we must continue to champion our industry, beyond our pandemic days.


For as long as I can remember, the role of the cleaner has been undervalued and disregarded by many, but as industry insiders we’ve always been well aware of the value that the cleaning and hygiene industry brings to society. From the vital services we deliver, to the game changing products we create, we are constantly evolving to ensure our people and places are safe and hygienic.


However, over the past 15 months we have really stepped into the spotlight. With cleaning and hygiene remaining the first line of defence in the battle against COVID-19, professional cleaners have been right there on the frontline. Despite many having their own concerns about the health risks, they have put their worries to one side to deliver their duties – and I’m delighted to say that it hasn’t gone unnoticed.


Very early on in the pandemic, British Prime Minister Boris Johnson and the leader of the opposition at the time, Jeremy Corbyn, paid tribute in parliament to the ‘extraordinary' role of cleaners during the Coronavirus crisis. This recognition from the highest level thrust our industry into the spotlight, showcasing just how critical our services really are. As a result, there is now an All-Party Parliamentary Group (APPG) for the UK cleaning and hygiene industry to represent the interests of our sector in parliament.


Today, in the UK, we are hopefully edging closer to a restriction-free life, and, on the whole, people cannot wait to get back to ‘normal’. However, with no silver bullet to wipe


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out COVID-19, cleaning and hygiene will continue to play an incredibly important role in controlling the virus. I just hope that, as the memory of lockdown fades, people do not forget about the key workers who have kept our society going. We must keep championing our work.


Giving credit where credit is due is what the European Cleaning & Hygiene Awards have always been about. We recognise excellence and celebrate success. So, despite a few (understandable) setbacks to our schedule in 2020, we are delighted to be back, planning yet another celebration of our wonderful industry.


Entries are now open and we want to hear your stories from 2020 and beyond. From the amazing product innovations and new services, to the people that have a made a real difference in what has been one of the most challenging years our industry has faced. We cannot wait to read through your inspiring entries.


Nominations will close on 15 October 2021 and the winners will be revealed at the glittering awards ceremony and gala dinner on 28 April 2022 at Le Plaza Hotel in Brussels. After spending so many months in crisis mode, it will be fantastic to reunite our industry, and celebrate our achievements together, once again.


For more information about our categories, or to enter the European Cleaning & Hygiene Awards, visit the website below.


www.echawards.com twitter.com/TomoCleaning


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