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Kärcher


BY THE NUMBERS From a purely numerical standpoint, it’s hard to argue with just how successful and diverse Interclean Amsterdam 2018 was, with a record number of visitors coming from more countries than ever before.


The floorplan for the show comprised of stands from 892 companies, coming from 47 different countries. 33,710 cleaning industry professionals from 143 different countries attended over the course of all four days, with 77% of the visitors coming from outside of the Netherlands. Newcomers made their way from Jamaica, the Seychelles, the Kingdom of eSwatini (formerly Swaziland), Mongolia and Bolivia.


Taking place alongside the show was the first Healthcare Cleaning Forum, which brought together 300 healthcare professionals from 46 countries to explore and discuss the biggest challenges and solutions in healthcare cleaning, through seminars and expert demonstrations.


THE VERDICT As someone new to the industry, the way Interclean had been built up to me over the past 12 months had started to feel a lot like hyperbole. “Are you excited for Interclean?” people have been asking me, or telling me “Just wait until you get to Amsterdam” – when things get ‘hyped up’ for months and months beforehand, it’s hard not to let your imagination run away with itself, and end up underwhelmed.


In addition, having attended trade shows in a different industry for more than a decade beforehand, as well as having worked for an events company, I will admit to a certain amount of ingrained cynicism about what I was about to walk into. I had seen all of this before, I convinced myself, so I had my doubts that it would live up to the hype.


I’m very glad to report that any doubts I had were unfounded!


Everyone takes home something different from a trade show: some value the networking above all else, others relish the opportunity to learn about new ideas and techniques to inspire their own innovation. Even those who simply want rack up sales and interest from potential customers always leave with something that proves valuable to their business.


For me, despite flying home with aching feet and a suitcase overflowing with booklets, leaflets and stroopwafels, I was able leave Amsterdam with a renewed sense of optimism about the industry. Having put many faces to names, witnessed first-hand many of the tools and innovations I’ve so far only written about, and met many wonderful members of the cleaning industry from across the globe, it felt like the final piece of a puzzle had slid into place.


Interclean Amsterdam isn’t just about the spectacle of companies outspending each other on gargantuan displays, handing out mountains of free stuff and trying to curry favour: this was about praising the achievements of an ‘invisible’ industry. Witnessing the innovation and technical prowess of every cleaning and hygiene application and process that makes the world a better, cleaner, safer place to live and work.


I’m already looking forward to Interclean Amsterdam 2020 – are you?


www.tomorrowscleaning.com INTERCLEAN REVIEW| 23


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