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CLEANING UP IN AMSTERDAM Once every two years, the cleaning industry descends upon Amsterdam to celebrate itself in


style. Tomorrow’s Cleaning Editor Martin Wharmby was on hand for his first taste of the Interclean Amsterdam show.


From Tuesday 15 through to Friday 18 May, Interclean Amsterdam 2018 attracted a huge chunk of the cleaning industry, as the RAI Amsterdam was packed from wall to wall with all the latest and greatest cleaning technology and companies from around the globe.


For those of you not in the know, Interclean Amsterdam is a biennial event at the huge RAI Amsterdam complex, and is the single biggest event on the cleaning industry’s calendar. Interclean spans four days and truly fills up the gargantuan venue, attracting everyone from huge multinationals to local specialists, industry publishers (like ourselves), buyers, suppliers and industry members looking to meet, greet and discover.


The week started out with the Dutch capital bathed in baking heat and roaring sunshine, giving the RAI’s air conditioned interior a run for its money across all 12 of its halls. I set out for a quick walk around the venue on the opening day just to get a lay of the land and feel for the scale of operations... and boy, did my phone’s pedometer rack up the steps! By the time I returned to the Tomorrow’s Cleaning stand in hall 1, having done the ‘full circle’ through every hall, it felt like the day was almost over and the soles of my shoes were worn all the way through.


The RAI’s layout isn’t labyrinthine or complex: instead, its halls flow in and out of each other with a natural progression that encourages you to explore every corner and avenue. Several areas featured their own themes, such as the ‘Pavilion of the Americas’ or the ‘Zero Waste LAB’, while hall 9 played host to the brand new ‘Healthcare Cleaning Forum’, which featured a whole day of demonstrations and seminars on 16 May dedicated to bridging the gap between the worlds of cleaning and healthcare.


20 | INTERCLEAN REVIEW


EVERYONE LOVES A FREEBIE While walking around the RAI is a lengthy process, many stands offered up plenty of reasons to stay for a while. Some utilised their space to show off their latest or more popular products in spectacular ways, with regular hands- on and hands-off demonstrations and competitions, as well as the opportunity to get up close and personal with both autonomous and manual machinery.


Others enticed visitors with free items or product samples, handing out everything from air fresheners to tissues to tote bags – you could easily spot an Interclean attendee out in central Amsterdam, thanks to the many thousands of handy Tork and Numatic bags handed out over the four days of the show.


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