LYRECO LAUNCHES NEW CHEMICAL FREE BIOFORCE
CLEANING RANGE Lyreco has launched a new range of chemical free cleaning products in its on-going drive to offer more sustainable and environmentally friendly solutions to its customers.
Bioforce is chemical free cleaning that harnesses the power of nature by using biotechnology to safely remove dirt, grease and grime from all surfaces, in partnership with InnuScience. The versatile range includes a multi-surface cleaner, a descaler, a floor cleaning degreaser, a fabric and carpet cleaner, a food safe kitchen cleaner and a general kitchen cleaner degreaser.
InnuScience, a global leader in the production of biological cleaning products, developed the products exclusively for Lyreco.
The new range underpins Lyreco’s long-term strategy to increase its market share of the cleaning and hygiene sector. It has already recorded a 25% year-on-year increase in sales during 2017 and is expanding its dedicated hygiene and cleaning sales team to support the growth.
Gareth Walton, Lyreco’s Director of Business Development – Hygiene, said: “For many years the ‘away from home’ cleaning market has relied primarily on chemicals. Innovation in this area has been relatively slow paced with the emphasis generally being on driving down the cost to the customer rather than the cost to our planet. At Lyreco we believed there was a better,
FULL CYCLE PADS
GET GREEN SEAL AWARD Green Seal has announced that the floor pad base material, as well as the complete range of Full Cycle pads by Americo, have been certified according to the GS-20 Environmental Innovation criteria.
Green Seal is a non-profit organisation that uses science- based programmes to help consumers, buyers and companies create a more sustainable world. After Americo asked Green Seal to be assessed for the GS-20 certificate, the complete process of making the full cycle base material was described and the environmental benefits extensively demonstrated. Green Seal examined these benefits in a life-cycle context and determined that the full cycle material as well as the production processes can be considered as innovative. This is a requirement for the GC-20 certification and has been defined as such by Green Seal.
Americo’s full cycle base material has been exclusively made of recycled PET plastic, using only water-based resins. After use, biodegradation of the base material, and therefore the floor pads too, will accelerate. The composting process takes only a fraction of the time required by regular
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more effective, safer way of cleaning, and we are proud to be working in partnership with InnuScience to bring Bioforce to our customers.
“The addition of the Bioforce range demonstrates our commitment to sustainability and the world around us as well as offering our customers a value for money and effective cleaning solution.”
Steve Teasdale, Group Managing Director and Co-Founder of InnuScience, commented: “We believe that biotechnology is the smartest way to solve everyday cleaning problems and create a more sustainable planet. It has been a pleasure collaborating with Lyreco in the development of the Bioforce range, which shows Lyreco’s commitment to innovation and the environment.
“We founded InnuScience 25 years ago to reduce the use of hazardous cleaning products and provide future generations with a cleaner planet: it’s only through real commitment by responsible global partners such as Lyreco that this can be achieved.”
www.lyreco.co.uk
floor pads, so the full cycle pads offer the user a practical solution that’s also friendly to the environment.
Arthur B. Weissman, Green Seal’s president and CEO, said: “Green Seal is delighted to award Americo’s Full Cycle material and floor pads the GS- 20 certification. This material and these pads are a stellar example of what happens when sustainability, innovation and performance combine in product design.”
In Europe, the Full Cycle pads are sold by Wecovi under the name ‘Wecoline Full Cycle pads by Americo’. Americo’s base material is processed in Zwolle, NL, made into floor pads and packed in FSC 100% recycled cardboard boxes.
www.wecovi.com twitter.com/TomoCleaning
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