This page contains a Flash digital edition of a book.
Each month we ask a flooring industry professional 10 Questions. This month, we chatted to Dan Foskett, Managing Director, Flooring Superstore.


parts online when I was 15, so I’ve never really had a proper job. It was very different to flooring, but it did teach me a lot about online retail and customer service.

Q2 Q3 Q4

How did you get into the flooring industry?

I was running an online business selling gym equipment and renting a warehouse in Shildon, County Durham. My landlord was a big flooring distributor and must have seen potential in me. One day, he asked if I wanted to try to sell some flooring online. That’s how Flooring Superstore started, and I haven’t looked back since.

What do you think are the positives and

negatives of the flooring trade? One of the big positives for me is that the industry is so diverse, there are so many things that you can get involved in, so that's really exciting. That can also be a negative at the same time as you have to make sure you don’t try to do too many things at once, otherwise you won’t get any of them just right.

If you could hire any one person to be part

of your team, who would it be

and why? I've got a great team at the minute so I'm not too sure, but I could do with cloning one or two of them and we would get even more done.


What’s the best advice you could

give to someone new coming

into the industry? I would say to try and learn as much as you can and get an overview of the industry as a whole before you decide which route you’re going to go down. There’s so much depth to the industry that you never stop learning new things.

52 | 10 QUESTIONS Q6

If you could invent any product what would it

be and why? A time machine so we can be at our customers’ door with their new carpet or flooring as soon as they press the button to check out online.


What was your first job? I started selling computer


If you could have a dinner party with any

three people, dead or alive, who

would they be and why? Steve Jobs because, having an online business myself, it would be fantastic to get his take on the way online retail is heading; Alan Shearer, simply because he is a footballing legend, and Bear Grylls who could tell us all his survival tips.

What do you think the future holds for the

flooring industry? I think there's a bright future but, like any industry, there will be a lot of change and we all need to try and adapt to it. I think the biggest changes over the next 5-10 years will come in retail. Like any industry, customer expectations are becoming increasingly high. We’ve opened a new transport hub in Daventry to make sure we can meet demand for faster delivery times.


What would you like to see in a future issue of

Tomorrow’s Contract Floors? More real-life customer stories. It’s

always rewarding to see what our customers do with our products. The right flooring can totally transform the way an individual, an organisation or a school uses a room and that’s fantastic to see.


Mark Jones, Contracts Director,

Quest Industrial Flooring, asked:

What is the most challenging part of working within the

flooring industry and why? I think the most challenging part is the amount of products we deal with and the number of SKUs and variations. It’s sometimes difficult to keep up to speed with it all and not miss anything.

Check out next month’s issue to see what Dan asked our next industry professional…

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60