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Over 100 entrants from across the flooring industry competed in the Campaign for Wool’s first International Wool and Carpet Awards this March. Here, we bring you an extensive list of the winners, as well as an overview of the event‘s success.

Manufacturers and designers from across the flooring industry descended on Stamford Bridge in March for the Campaign for Wool’s first International Wool Carpet & Rug Awards 2016.

Funded by the British Wool Marketing Board, and other related organisations across the globe, the Campaign for Wool is a multi-national, cross-industry coalition that works to raise the profile of wool as the natural sustainable fibre for fashion and interiors.

Wool, reminded the audience that the Campaign for Wool, which commenced in 2010, was the brainchild of HRH The Prince of Wales who wanted to ensure that wool, with its natural sustainable benefits, and the future of sheep farming was secure. He acknowledged that the wool flooring sector was vital for British Wool and New Zealand.

The awards also recognised the importance of individuals conscientiously working in the industry with its Hall of Fame Award for career-long commitment to the wool flooring sector.

John Bain, former Global Design Director, was recognised within the commercial carpet sector and Roger and Fay Oates, of Roger Oates Design, were recognised for their successful career-long partnership. There were also special commendations for the Artisan and small business weavers.

The event, which celebrates both the commercial and residential wool carpet and rug industry, invited a collection of industry experts and editors from consumer magazines to judge entries for awards in 15 categories.

The judges explored over 100 entries for technical, construction and design excellence and innovation and design.

The winners were presented with their award at the Centenary Lounge, Stamford Bridge, at a gathering that brought together manufacturers and designers to celebrate the story of wool flooring.

Introducing the awards event, Nicholas Coleridge, Chairman of the Campaign for


Bridgette Kelly, of the Campaign for Wool, said: “We felt it was time that our carpet and rug industry, and the many people working in it, had a moment of glory for its significant design, quality, manufacturing skills, creative marketing and its loyal passion for wool.

“The entry level for these awards was high and the standard was excellent. Often flooring is the forgotten story of interiors but, as these entries and winners show, the performance and enduring strengths and story of wool in carpet and rugs is dynamic and has a lot to offer.”


John Bain, Creative Director and former Global Design Director for Brintons Carpets Ltd

“Entries explored new concepts in product structure and design aesthetics across a variety of manufacturing methods. Across all the entries there was a variety of style, from the classic tailored and structured style of the flatweave Wiltons, as seen from Roger Oates and Alternative Flooring through woven Axminster, Wilton and Tufted products, to the more random freestyle expressionism seen in the rug collections.”

Malcolm Sims, International Textile Consultant

“The level of creativity and innovation demonstrated in this wool carpet competition was truly exceptional.

“It really shows the wool industry at its best. With examples of clever design, stunning combinations of colour, unique textures and technically challenging structures that are a great credit to our industry.”

Giles Kime - Executive Editor, Homes & Gardens

“The winners of these awards don't just demonstrate why a high proportion of wool is a key ingredient in good quality carpets and rugs, but also the extraordinary breadth and depth of creative and technical skill both in the UK and beyond.”

Tim Booth, Marketing Manager, British Wool Marketing Board

“British Wool was looking for a carpet range that encompassed the values of 'planet-friendly’ whilst representing the ethos of British grown wool from British sheep breeds as a great choice to meet natural sustainability and environmental credibility in carpet. Brockway’s ‘Rare Breeds’ Collection met those aspirations perfectly, using 100% wool from British rare sheep breeds, using no dyes whatsoever and with an enviro-bac backing, it presented a perfect package. We felt that it was a worthy winner and a stylish one too.”

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