differently. Three billion so called disposable nappies are thrown away each year in the UK, of which an astounding 90% end up in landfill. With a growing number of multi-site retail and catering clients, Flush made it their business to understand how this waste is handled. Working closely with their waste collection suppliers, Flush now ensure that nappies are removed to waste incineration, from which energy is recovered. This reduces the impact on landfill of nappy waste by up to 95% and the conversion of waste into energy reduces greenhouse gas emissions as it avoids the need to produce energy by burning fossil fuels.
"Maintaining high quality hygiene
facilities is now one
of the most important ways to attract and retain staff."
3
HARNESS I.T. TO UNDERPIN GOOD SERVICE
Poor service is reportedly a common complaint in the hygiene sector, with missed collections and lack of communication frequently mentioned as reasons for switching supplier. To hard wire reliability into their service, Flush has enlisted the help of cutting edge software to manage the whole process.
Sophie McDonagh, Flush’s Operations Coordinator explained: “We use TemplaCMS Hygiene Services, a system that covers every aspect of our service from client account set-up, replenishment intervals and route planning, through to the creation of Waste Transfer Notes and client email communication. Our van teams are all plugged into the system and manage their work on their mobile devices.
“The software helps me stay on top of the day-to-day operation, so that when a client calls to place an additional order, or a driver phones in sick, or a delivery needs to be rescheduled for some reason, I am
www.tomorrowscleaning.com WASHROOM HYGIENE | 47
able to access and update the system quickly and accurately. Because the software is fully integrated, I can make one amendment, like dragging and dropping a delivery from one day to another on the planner, and the software does the rest. Van teams will automatically see the update, invoices will be adjusted and our client will automatically receive an email.”
4
GET NOTICED Given there’s a definite feminine
theme running through the company, Simon and Nick challenged the all- female office team to come up with ideas for the current branding. Pink won out as the signature colour for the brand, and has been incorporated into a new logo representing a combination of water droplet and toilet seat.
Meanwhile the strapline ‘Your Washroom Company’ is designed to reflect the company’s relationship- based way of doing business. The use of the branding projects an overall joie de vivre which Simon and Nick feel is important in communicating the freshness and youthfulness of the company’s ethos and values. Nowhere is this more important than on the delivery vans that act as a lead generation method in their own right as they drive across their territories.
The branding has also been incorporated to Flush’s website and extensive social media activity, seen as critical to business development. Flush use a specialist social media partner to run a continuous Twitter campaign designed to capture the growing volume of search activity on this channel. The campaign maximises the use of hashtags targeted at specific topics and groups. Facebook and Instagram accounts are also driving enquiries.
The company is seeing its efforts bear fruit, with business growing year on year. It shows that with the right ideas, a fresh approach to a relatively unglamorous side of cleaning can pay off.
www.flushhygiene.co.uk
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