Tomorrow’s
News Sponsored by Rubbermaid publishes ‘Love Recycling’
research report Rubbermaid Commercial Products (RCP) has published the first findings of its ground-breaking research, part of its innovative ‘Love Recycling’ initiative.
The project’s objective is to provide the industry with a snapshot of how businesses, large and small, are dealing with their waste and what the barriers are to further improving commercial recycling. The intention is to provide the stimulus to educate and improve workplace recycling.
Whilst most of the 800+ businesses that have contributed so far report having some form of recycling and waste management policies and practices in place, the research points to real opportunities for businesses to do more – provided they can get the right information, education and support from government.
Amongst some key findings from the research to date are:
• 73% of European businesses feel their recycling efforts are not always successful.
• Over two-thirds of European businesses say poor or non-existent processes or facilities impact how much they recycle. Over 25% admit this problem is influential in holding back recycling efforts.
• Nearly 30% of UK businesses feel a lack of government incentives stops them from doing more. One in 10 feel poor government intervention is a significant bar to progress.
• Europe-wide, 90% of businesses feel government needs to do more to encourage commercial recycling.
• A third of European companies feel a lack of government support influences their ability to recycle more. Of this group, 25% feel it is extremely influential.
• 64% of European businesses worry that the cost of recycling more could impact their bottom line.
• The cost concern is greater in France and Germany where it can stop over 10% of businesses doing more.
• One in three businesses blame low staff training levels for preventing greater recycling success. 39% of German businesses see this as an issue.
• 82% of businesses feel recycling will become a greater focus for them in the next few years, and 83% of them plan to spend more on future recycling solutions.
Paul Jakeway, Head of Marketing for EMEA at RCP, said: “Businesses across Europe in every sector are already recycling, and most state they either want to or are planning to do more to improve this. But it’s clear there is a lot more that can be done to make waste management easier and more sustainable.
“Our research highlights a real gap in commercial recycling understanding – there’s a real need for education. Commercial enterprise needs help, support and expert advice on how to deal better with its waste; how to train
foot. Our aim is to share the research with all relevant market sectors and support them with raising the profile of recycling in their organisations.”
RCP’s ‘Love Recycling’ initiative sampled more than 800 businesses across Europe, of different sizes and from all sectors, using an online questionnaire in English, French and German.
‘The Changing Face of Commercial Recycling in Europe’ report is now available as a free download from the website below. A personalised copy of the data will also be sent to all survey participants, allowing them to compare their own responses to those of the sample as a whole.
The survey will remain live on the site throughout 2020 so businesses that missed the initial opportunity can still complete it to receive a personalised data set.
www.loverecycling.com
its frontline staff, and how to change the way recycling is perceived internally so it becomes more of an investment and less of a cost. That support needs to go hand–in–hand with funding for better infrastructure, making it easy for commercial organisations to do the right thing.
“Businesses like RCP, with our decades of experience in waste management, are in the perfect position to help businesses improve their performance. Love Recycling is our new, flagship initiative to help them get on the front
8 | WHAT’S NEW?
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