It was a busy show for everyone, with many companies not just able to show off their latest products, but also converse with clients to discuss possibilities and gain invaluable reactions to their latest offerings.
For the first time in the UK, Northwood Hygiene Products brought along their North Shore line of premium washroom dispensers and consumables, alongside new entries in their successful Whisper tissue range. Paul Mulready, Northwood’s Marketing Manager, said: “The Cleaning Show provides the company with an excellent opportunity to meet new and existing customers face-to-face and to keep abreast of their evolving needs.
“At the show, we were able to obtain instant customer feedback regarding both launches, and this was not only positive, but also tremendously valuable to the company. Overall, the Cleaning Show once again was a great opportunity to promote the Northwood premium brand offering to the market.”
Elsewhere on the Essity stand, Tork’s EasyCube and PeakServe systems were on display and visitors got to try them for themselves, which attracted a lot of attention. Stuart Hands, Sales Manager FSC and Solutions at Essity, commented: “The show went well for us and we received a high level of traffic. It offered us a great opportunity to showcase our latest innovations to new and existing clients.”
22 | FEATURE
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