Advertising & PR Sponsor Reputations build business
Want to know how to enhance your company’s reputation, build your brand – and your bottom line? Ceris Burns International – the public relations (PR) agency for the cleaning and FM industries – explains how targeted, creative communications can give you the edge over your competitors.
The right words speak volumes – for your brand, company or organisation – and when you get the message right, it resonates down the years, inspiring recognition and enhancing reputations.
Just think back to the ad campaigns you remember most (which, unfortunately, may also reveal your age). Whether it’s, ‘Go to work on an egg’; ‘Everyone’s a fruit and nutcase’; ‘If you see Sid – tell him’; or ‘Watch out, there’s a Humphrey about’, everyone has their own personal favourite. And the fact that they are still remembered is proof of the power of good communications, perhaps encapsulated in another memorable phrase: ‘It’s good to talk’.
In today’s increasingly competitive economic climate creative communications are the way to give your company an edge. You may be the best manufacturer or service provider, the most supportive employer, with the broadest product range and most comprehensive customer service in the country, but if you don’t tell anyone, no one will know!
To survive and thrive, companies need to communicate with many different audiences. There are your existing customers, who you want to retain; potential new customers; stakeholders such as suppliers and distributors; your own employees; and the thought leaders and decision makers in your own wider industry sector. But who can do this for you?
You and your colleagues are busy enough with the day to day running of your company: chasing sales, auditing, invoicing, the list goes on. None of you has the time, or the specialist knowledge needed, to keep that communication going and to target the right messages at the right people at the right time. So what’s the answer?
The answer is to call in an expert – a public relations agency that can become a true partner in your business success. PR is all about building reputations which, in turn, builds business. This is something that Ceris Burns International has been doing since 2007, providing public relations campaigns that create a buzz, and continue to deliver results for a wide range of businesses within the cleaning and FM industries.
From product manufacturers, to service providers, to trade associations, we’ve become specialists in the cleaning and FM sector, and also helped our clients to expand into a number of vertical markets such as retail, recycling, waste management and food manufacture.
From long term, brand building PR campaigns in one or more countries to short, sector specific awareness projects – we cover it all. Our services also include marketing management, export research and support services.
It’s our job to enhance your reputation and get people talking about you and your company, and we can help you tailor your messages to hit the right people. Whether it’s a press release on a new contract win or product launch, an in-depth article about a specific subject or issue, speaking slots at an event or exhibition, written content for your website, social media support, or radio/TV interviews – we can make these things work for you and your company.
To put it simply, we’re in the business of telling your stories. Once upon a time PR and marketing was about who could shout the loudest. With a shift towards online communication and social media, individuals and businesses no longer respond favourably to this tactic. That’s why we create useful content that engages your target audiences, informing, inspiring and sparking their interest – hooking them into the public persona we have created for your company. For companies that want to succeed, PR is no longer a ‘nice to have’ – it is a must have.
If you feel that your company could benefit from a higher profile in relevant target markets call Ceris Burns on 01825 714329 or email
info@cbipr.com
www.cbipr.com
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